Creative Director
HS Team
- Penuh waktu
- On-site • Surabaya
- Rp6.000.000 – 8.000.000
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Deskripsi Pekerjaan
Job Summary
We are looking for a highly creative, strategic, and visionary Creative Director to lead the development and execution of creative strategies across our 4 dynamic F&B brands. This individual will be responsible for building and leading a full-service in-house creative team from scratch and ensuring all visual, digital, and brand touchpoints reflect the unique identities and values of each brand. Prior experience in the F&B industry or advertising/branding agencies with strong F&B portfolios is highly preferred.
Responsibilities
Build and Lead a Creative Team: Recruit, structure, and manage a high-performing in-house creative team (graphic designers, videographers, editors, content creators).
Creative Strategy & Execution: Translate marketing objectives into visually impactful and strategically aligned creative campaigns.
Team Leadership & Oversight: Supervise the daily workflow of the creative department, ensuring timely delivery, budget adherence, and quality control.
Brand Stewardship: Define, maintain, and evolve brand identities for each of the four brands, ensuring consistency across all channels (offline, online, packaging, social media, campaigns, in-store experience).
Creative Ideation & Campaigns: Lead brainstorming sessions, develop creative concepts, and bring innovative ideas to elevate brand engagement and storytelling.
Cross-Functional Collaboration: Work closely with marketing, operations, digital, and external vendors to align creative efforts with broader business objectives.
Content Oversight: Oversee the production of all marketing collateral including photography, video content, advertising, menus, signage, digital assets, and promotional materials.
Performance & Improvement: Monitor the impact of creative output through performance metrics, customer feedback, and brand sentiment, and continuously optimize the process.
Kualifikasi
Requirements
- Education: Bachelor’s Degree in Visual Communication Design, Advertising, Marketing, Communications, or any relevant field from a reputable university.
- Industry Experience: Minimum 2-3 years of experience in a creative leadership role, preferably in the F&B industry, lifestyle brands, or advertising/branding agency with F&B portfolios. Proven experience in leading multi-brand creative strategies is a strong advantage.
- Team Management: Experience in building and leading a team with various creative functions.
- Technical Proficiency: Strong foundation in graphic design, visual storytelling, and creative software. Understanding of social media platforms, digital content trends, and performance-driven creative.
- Strategic & Creative Thinking:Ability to translate brand goals into creative output with strong visual and messaging impact. A keen eye for aesthetics, design, and cultural relevance, especially in F&B and consumer experience.
- Leadership & Communication: Excellent communication, presentation, and interpersonal skills. Able to lead and inspire creative professionals, work collaboratively across teams, and interact with senior stakeholders.
- Project & Time Management: Exceptional organizational and multitasking abilities. Skilled in managing multiple projects simultaneously while maintaining high attention to detail.
- Work Ethic: Proactive, adaptable, and thrives in a fast-paced, deadline-driven environment. Strong sense of ownership and accountability for creative quality and brand image.
Bonus Points
- Experience launching new F&B brands or rebranding legacy brands
- Portfolio that demonstrates a combination of brand strategy, campaign execution, and creative direction for lifestyle/F&B clients.
- Knowledge of motion graphics, UI/UX, or packaging design.
Tips Menjaga Diri
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HS Team adalah holding perusahaan yang bergerak di bidang kuliner berbasis di Surabaya, didirikan pada tahun 2002 oleh Bapak Harijadi Surja dengan visi menghadirkan pengalaman bersantap terbaik bagi masyarakat Indonesia. Berawal dari satu restoran, HS Team kini telah berkembang menjadi pilar yang menaungi 15 cabang di berbagai kota di Indonesia.
Dengan komitmen terhadap kualitas, pelayanan, dan inovasi, HS Team terus memperkuat posisinya di industri dengan mengelola brand-brand kuliner yang kuat dan relevan dengan tren pasar. Saat ini, HS Team mengelola lima merek restoran dengan konsep dan cita rasa yang beragam namun saling melengkapi:
- Mr Sumo, Kaneshiro, dan Ikon – menghadirkan konsep All You Can Eat (AYCE) Suki dan BBQ dengan harga terjangkau.
- Kahyangan dan Handayani Resto – restoran Indonesian à la carte dengan sajian khas nusantara.
Coming Soon: Tuju Dermaga Seafood Resto, sebuah destinasi kuliner seafood baru dengan konsep yang segar dan pengalaman bersantap yang berbeda.
Outlet HS Team telah tersebar di berbagai wilayah seperti Surabaya, Sidoarjo, Gresik, Bali, Semarang, Paiton, Labuan Bajo, Bekasi, Lampung, dan Kupang.
HS Team selalu membuka kesempatan bagi kandidat-kandidat terbaik untuk bergabung dan bertumbuh bersama perusahaan yang sedang berkembang pesat, guna mendukung ekspansi nasional serta memperkuat struktur dan budaya kerja di bawah naungan core holding kami.
