Content Specialist & Social Media Officer

Content Specialist

• Content Strategy Development: Develop content strategies aligned with brand objectives and marketing campaigns, including content types, writing styles, and topic selection.
• Content Creation & Management: Create engaging and informative content such as articles, blogs, e-books, infographics, and video content to attract audiences and strengthen brand awareness.
• Content Performance Measurement: Utilize analytics tools to measure content effectiveness and generate performance reports across multiple platforms.
• Cross-Team Collaboration: Work closely with creative teams, graphic designers, and marketing departments to ensure consistency and effectiveness in delivering brand messages.
• Content Calendar Planning: Develop content calendars aligned with ongoing campaigns and current trends to maintain consistency and content flow.

Social Media Officer

• Social Media Account Management: Manage company social media accounts, including Instagram, Facebook, Twitter, and LinkedIn — covering content planning, scheduling, and daily posting.
• Audience Engagement: Communicate and engage with followers by responding to comments, inquiries, and direct messages to build positive relationships with the audience.
• Monitoring & Reporting Social Media Performance: Use social media analytics to track content performance, engagement rates, and generate regular reports on the effectiveness of social media strategies.
• Trend & Competitor Analysis: Analyze social media trends and monitor competitor activities to ensure relevance and maintain competitiveness in the market.