Chief Marketing Officer / CMO

About the company

Geekhunter is hiring on behalf of our client, a startup company.

Job Responsibilities

Our client is seeking a seasoned Chief Marketing Officer (CMO) to lead and scale their marketing efforts as they transition from a B2B-focused model to a combined B2B and B2C strategy. This role is perfect for a proven marketing leader who excels at both strategic planning and hands-on execution. The CMO will be instrumental in driving growth, relaunching the 2.0 platform, expanding into new markets, and building a strong, data-driven, yet creatively inspiring brand.

Marketing Strategy & Execution

• Develop and execute an integrated marketing strategy for B2B and B2C markets (70% B2C, 30% B2B).
• Craft a roadmap for scaling digital and e-commerce efforts, emphasizing data-driven decision-making and impactful branding.
• Create an omnichannel marketing strategy with a primary focus on digital campaigns. Additionally, support physical store activations and offline events (e.g., booths) to ensure alignment and consistency between digital and offline efforts, though these will play a secondary role.

Brand Development

• Translate brand vision into compelling narratives and campaigns that resonate with diverse target audiences.
• Strengthen the positioning as a pioneer in meaningful experiences, ensuring cohesive storytelling across all touchpoints.

Digital & Performance Marketing

• Lead performance marketing efforts, focusing on ROI-driven strategies and clear conversion metrics.
• Optimize digital channels (social media, paid ads, email, SEO) to drive acquisition and retention.
• Identify, engage, and collaborate with Key Opinion Leaders (KOLs) and influencers to amplify reach.

Leadership & Team Building

• Initially act as a hands-on marketing leader, executing campaigns and driving initiatives directly.
• Recruit, mentor, and manage a high-performing marketing team, including digital marketers, graphic designers, and social media specialists (3–4 people).
• Foster a culture of collaboration, creativity, and results-driven execution.

Fundraising & Market Expansion

• Contribute to fundraising efforts by presenting a strong marketing growth narrative to investors.
• Support regional expansion, including launching in Singapore and scaling the B2C offering.

Social Impact & Corporate Responsibility

• Highlight social impact initiatives by promoting meaningful experiences for underprivileged communities.
• Collaborate with corporate partners to integrate social responsibility into their engagement strategies.

Stakeholder Management

• Work closely with the CEO and sales teams to align marketing efforts with overall business objectives.
• Collaborate with internal and external stakeholders to leverage partnerships and drive growth.