Chief Marketing Officer
ANTARESTAR
- Penuh waktu
- On-site • Bekasi
- Negotiable
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Deskripsi Pekerjaan
Build & Execute 360° Marketing Strategy
- Lead paid and organic campaigns across both online and offline channels.
- Drive performance marketing to optimize ROAS, CAC, and GMV.
- Accelerate growth through community building, UGC, and guerrilla marketing strategies.
- Manage customer lifecycle marketing, including after-sales engagement and retention.
- Ensure marketing initiatives contribute to sustainable and profitable business growth.
Brand Leadership & Positioning
- Strengthen Antarestar’s urban outdoor brand identity.
- Develop a brand tone and voice that resonates with Gen Z and Millennial audiences.
- Identify emerging market trends and translate them into actionable marketing strategies.
Cross-Functional Collaboration
- Work closely with KOL, R&D, Content, Marketing Communication, E-commerce, Finance, and Design teams.
- Translate big creative ideas into impactful and profitable campaigns.
Data-Driven Execution
- Develop and maintain growth dashboards (GMV, AOV, Conversion Rate, Ad Spend).
- Conduct weekly reviews of marketing performance and campaign results.
- Experiment with new growth channels such as TikTok, communities, PR stunts, and partnerships.
- Continuously monitor and optimize key marketing metrics and performance indicators.
Kualifikasi
Hard Skills
- Minimum 5 years of experience in Marketing, with at least 2 years in a managerial role (Fashion / FMCG / Lifestyle industry preferred).
- Proven track record in running integrated marketing campaigns.
- Strong understanding of the end-to-end marketing process: market research, brand strategy, media buying, and community building.
- Deep knowledge of the digital marketing ecosystem (Meta Ads, TikTok Ads, SEO, Marketplace, etc.).
- Strong data-driven and growth-oriented mindset.
- Experience in executing creative marketing campaigns (UGC, collaborations, brand activations).
- Strong network with KOLs, media partners, and communities.
Soft Skills
- Fast thinker, agile, and decisive in decision-making.
- Strong leadership skills with the ability to lead and motivate Gen Z teams effectively.
- Creative, energetic, and results-oriented.
- Excellent listener who can translate the CEO’s vision into tactical execution.
- Proactive, adaptive, and capable of managing multiple brands simultaneously.
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ANTARESTAR is a leading local brand committed to supporting all outdoor activities and fulfilling the needs of adventurers and ‘backpackers.’ Our mission is to empower exploration and deepen the love for our homeland by providing high-quality products that make travel easier and more enjoyable.
At Antarestar, we prioritize the needs of backpackers by offering reliable, durable, and practical gear that stands up to the demands of every journey.
With Antarestar, exploring the beauty of this country becomes more convenient, inspiring you to venture further and connect with the wonders of the world around you.
