Campaign & Promo Lead
ASTRO
- Penuh waktu
- Hybrid • Jakarta
- Negotiable
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Deskripsi Pekerjaan
- Develop and implement profitability-enhancing strategies, including discount plans and testing initiatives across categories.
- Plan discount reductions and price increases to offset cost impacts, while ensuring market value capture.
- Create and stress-test campaign mechanisms and messaging to achieve topline targets.
- Implement price and discount changes, optimize contractual discounting, and analyze pricing data to provide strategic recommendations.
- Evaluate pricing change requests, considering margin impact, incremental volume, and competitor pricing levels.
- Collaborate with sales, product management, finance, and other teams to build support for promotional and campaign strategies.
- Track cost movements and assist in creating effective promotional campaigns.
- Review and assess project timelines, tonality, and target audience for marketing campaigns.
- Collaborate with the Marketing Team to execute media buying campaigns across various channels and platforms.
- Monitor campaign coordination with cross-department teams to ensure timely rollouts and success metrics.
- Review weekly reports for in-app asset PL campaigns and GTM Plans before distribution.
- Manage team operations, including hiring, goal setting, training, coaching/mentoring, and performance evaluations.
Kualifikasi
- 3-5 years of experience in growth, pricing, and campaign strategy.
- Meticulous, curious, structured, with strong analytical and problem-solving skills.
- Solid data-driven analytical skills for valuable marketing and business insights.
- High-level proficiency in Microsoft Office, especially Excel.
- Effective communication in both Bahasa Indonesia and English.
- Adaptable to multiple stakeholders and tasks across various functions.
- Self-driven, entrepreneurial spirit, and adept at managing challenges.
- Preferably experienced in technology, e-commerce, online marketing, retail, or management consultancy.
- Strong sense of ownership and accountability with keen attention to details.
- Good interpersonal skills, capable of thriving in an international team environment.
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ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.
Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.
Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!
