Brand/Marketing Manager

Brand Strategy & Insights

• Conduct market and consumer research to understand trends, competitors, and audience behavior.
• Analyze marketing performance (social media, campaigns, sales) to uncover insights and opportunities.
• Set clear marketing goals, KPIs, and budgets aligned with brand direction.
• Maintain and strengthen brand guidelines across tone, messaging, and visuals.

Creative Direction & Campaign Management

• Develop concepts for brand campaigns, seasonal moments, and product launches.
• Lead campaign execution and ensure strong performance, alignment, and storytelling.
• Guide social media direction — content themes, trends, and engagement strategy (execution handled by the team).
• Support the creation of marketing assets including visuals, videos, ads, packaging, and POSM.

⁠Digital & Performance Marketing

• Manage digital advertising (Meta, TikTok, Google) with internal and external support.
• Monitor key performance indicators such as reach, engagement, leads, conversions, and retention.
• Review weekly and monthly performance reports to identify insights and next steps.
• Continuously optimize digital activities using a data-driven approach to improve efficiency and ROI.

Collaboration & Partnerships

• Work closely with sales, e-commerce, and creative teams to align marketing initiatives.
• Build and manage relationships with influencers, KOLs, vendors, and marketing agencies.
• Oversee timelines, workflows, and deliverables to ensure smooth and timely execution.