Brand Marketing Strategist
Jakmall.com
- Penuh waktu
- On-site • Jakarta Barat
- Rp6.000.000 – 7.000.000
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Deskripsi Pekerjaan
- Develop and execute comprehensive strategies and campaigns across online marketplaces, offline events and social media to drive awareness, engagement, and revenue growth for Jakmall's multiple brands
- Formulate and execute strategies to enhance brand awareness through various social media channels, including Instagram and TikTok.
- Take charge of and lead live streaming activities for the brand on platforms like Shopee Live and TikTok Live.
- Actively participate in the creation and execution of brand projects aimed at raising awareness, including participation in exhibitions and other relevant events.
- Create and execute campaigns in collaboration with influencers to effectively promote the handled brands.
- Collaborate with cross-functional teams, including design, and influencer relations, to ensure seamless execution of marketing campaigns and maintain brand consistency.
- Analyze campaign performance across various platforms, utilizing data-driven insights to identify areas for improvement and optimization.
- Initiate and lead creative initiatives to enhance brand awareness, championing innovation and staying ahead of market trends.
- Track, analyze, and report on the performance of marketing campaigns. Present insights and contribute to strategic decision-making.
- Drive brand engagement through innovative content and collaborating with the production team on concept development, execution, and optimization across social media and marketplaces.
- Oversee the brand's marketplace account, ensuring a dynamic presence by consistently uploading new products, crafting impactful store campaigns (featuring vouchers or flash sales), and actively participating in marketplace-wide campaigns on platforms such as Shopee, Tokopedia, Lazada, Blibli, and TikTokShop
Kualifikasi
- Bachelor's degree in communication, marketing, business, or a related field.
- 1+ year of professional experience in brand marketing strategy, preferably with experience in multi-channel campaign development and execution.
- Demonstrated ability to develop and implement multi-channel marketing campaigns across social media platforms and e-commerce marketplaces (Shopee, Tokopedia, Lazada, Blibli,Tiktokshop).
- Proven experience in handling social media accounts, specifically adept at content creation for Instagram and TikTok.
- Strong understanding of social media advertising principles (knowledge of SEO & SEM a plus) to optimize campaign reach and effectiveness.
- Proficiency in operating marketplace platforms (Shopee, Tokopedia, Lazada, Blibli, TikTok Shop).
- Proven experience in offline branding activities is a plus.
- Knowledge or proven experience in negotiating and managing collaborations with Key Opinion Leaders (KOLs) is a plus.
- Experience in live streaming platform management and execution (Shopee Live, TikTok Live) is a plus.
Highly Desirable Skills :
- A keen awareness of the latest social media trends, continuous learning of evolving marketing strategies.
- Strong analytical skills coupled with a creative mindset.
- Highly motivated,results-oriented with a passion for brand building.
- Thrive in a dynamic environment by readily adjusting strategies, learning new skills, and embracing change to conquer challenges and drive growth
- Strong organizational skills and the ability to manage multiple priorities simultaneously.
- Excellent communication and presentation skills, with the ability to collaborate effectively with diverse teams.
Jakmall.com is the number one dropshipping supplier in Indonesia, which has sold many hi-tech gadgets, and innovative products. Prior to that, we were well-known as one of the pioneers of the Indonesian online marketplace since 2016. It makes our credibility has won the heart of more than ten thousand dropshippers. Our goal is to create an inclusive growth of the digital economy in Indonesia through commerce. Therefore we established a programme named Mitra Jakmall. The programme aims to empower retailers and suppliers of all sizes to connect and do dropshipping business easily. No more upfront inventory costs or shipping logistics hassle. Even it will benefit the member of the Mitra Jakmall in the growth of online commerce that is currently spiking up.
Our Mission
Empower Indonesia's small and medium-sized businesses and entrepreneurs by serving as a dedicated business enabler, consistently delivering cutting-edge products, services, and innovative technologies to fuel their growth.
