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Brand Marketing Senior Associate

ASTRO

Rekruter aktif 6j lalu

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Deskripsi Pekerjaan

  • Develop end-to-end GTM marketing and communication plans for each Private Label product launch.
  • Create and present GTM briefs (umbrella communication, creative direction, and channel mix) that align with brand strategy, consumer insights, competitor benchmarks, and commercial goals.
  • Ensure creative and social media executions strictly adhere to the GTM communication plan and campaign narrative for each launch.
  • Collaborate cross-functionally with internal teams (Private Label, Campaign, Creative, Studio, Social Media, and Growth) to ensure smooth, timely, and consistent execution across all touchpoints.
  • Manage campaign timelines and budgets, ensuring launch readiness with all assets, channels, and materials delivered to standard.
  • Monitor campaign performance across channels (awareness, engagement, sales impact) and provide actionable insights for optimization and future improvement.
  • When required, lead or support offline event activations such as pop-ups, sampling, or experiential launches that bring the product story to life.
  • Stay constantly updated on trending and viral F&B brands, product formats, and cultural movements, identifying opportunities for differentiation and inspiration.
  • Proactively identify and recommend potential collaboration partners (brands, creators, or KOLs) that align with Private Label positioning and campaign themes.
  • Conduct competitor and market benchmarking to ensure Private Label products and launches stay ahead in relevance, appeal, and communication style
  • Act as the bridge between social media, creative, studio, private label, and campaign teams, ensuring campaign narratives and key visuals remain consistent across all materials and touchpoints.
  • Collaborate with external partners, agencies, or vendors when needed for campaign amplification or on-ground activations.
  • Support and mentor junior team members in the execution of campaign deliverables.
  • Build closing reports for each campaign and product launch by consolidating data from social media, CRM, growth, and private label teams.
  • Translate campaign results into clear learnings and actionable recommendations to strengthen future GTM and creative strategies.
  • Partner with the Digital Marketing and Growth teams for monthly ad performance reviews, extracting insights and providing inputs for creative and copy refresh cycles.
  • Develop and maintain a data-driven performance tracker for Private Label launches — monitoring key metrics such as awareness, engagement, and conversion.
  • Present campaign insights and trends to the management and relevant stakeholders to guide decision-making and future planning.

Kualifikasi

  • Proven Experience: 3–5 years of experience in brand management, product marketing, or campaign execution (experience in F&B, FMCG, or e-commerce brands preferred).
  • F&B Knowledge: Strong understanding of trending F&B landscape, viral brands, and cultural drivers within the local market.
  • Marketing Acumen: Deep understanding of branding, campaign execution, and positioning SKUs for maximum impact.
  • Creative & Strategic Thinking: Ability to generate and refine marketing ideas that align with business objectives and resonate with consumers.
  • Excellent Communication: Skilled in stakeholder management and aligning cross-functional teams on goals and timelines.
  • Detail-Oriented & Process-Driven: Strong creative sense and eye for detail, ensuring message and visual alignment with brand guidelines.
  • Project Management: Excellent project management and cross-functional coordination skills, with the ability to handle multiple launches simultaneously.
  • Analytical Skill: Analytical mindset with the ability to interpret performance metrics and turn data into strategic recommendations.
  • Character: Proactive, collaborative, and willing to go hands-on — including on-ground event involvement when necessary.
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Tentang ASTRO
Selengkapnya

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!

Industri
Online Groceries
Lokasi
Jakarta Barat, Indonesia
Ukuran Perusahaan
50–100 employees

Budaya

Innovative
We strive to constantly pursue innovation of our products and services
Collaborative
Here, we work together to make the dream work
Fun
We consider employee's happiness as a part of ours
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