Brand Manager
Orang Tua Group
- Penuh waktu
- On-site • Jakarta Barat
- Rp15.000.000 – 20.000.000
Tidak Perlu Sign Up!
Deskripsi Pekerjaan
- Develop and execute brand strategies that directly support annual sales targets and market expansion goals.
- Lead product development, packaging, and innovation to meet market needs and consumer preferences.
- Analyze sales data (sell-in, sell-out), market share, and campaign performance to optimize brand strategy and ROI.
- Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
- Manage the marketing budget and evaluate effectiveness of brand and trade activities.
- Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
- Maintain strong relationships with external partners such as creative agencies, media, and research firms.
- Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.
Kualifikasi
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
- Minimum 2-3 years of experience in brand management, preferably in FMCG with proven exposure to B2B channels or trade marketing
- Strong understanding of FMCG supply chain dynamics, including distributor networks, GT, MT, and Horeca operations.
- Experience working with sales data, distribution metrics (coverage, velocity, shelf availability), and market insights.
- Analytical mindset with ability to make data-driven decisions and present findings clearly.
- Creative, proactive, and able to collaborate effectively with cross-functional teams (Sales, Supply Chain, R&D).
- Excellent communication and presentation skills – confident in engaging internal stakeholders and external business partners.
- Fluent in Bahasa Indonesia and English (both written and spoken).
- Willing to travel for business trips (domestic or out-of-town)
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
OT is a consumer goods company that produces various kinds of daily necessities. Starting from a traditional health drink with high-quality standardized ingredients and processes. OT has grown more modern without leaving the positive and noble values that were initiated by the company's founders.
Various products ranging from food and beverages, to personal care products, have long been part of the lives of Indonesian consumers. Some of them are Formula, Tango, Teh Gelas, MintZ, Blaster, Oops, and Kiranti.
In fact, because of their quality, OT products have been present in the international market and can be enjoyed by foreign consumers.
By staying focused on consumer needs and continuing to innovate, OT has launched superior products that have won various awards through survey institutions that are recognized nationally and internationally.
All of these achievements cannot be separated from the support of consumers, employees, and the values that we believed in since the beginning. All the trust and hard work from various parties have shaped OT into a company that is highly committed to always trying to improve products and work processes to meet consumers' needs.
