Brand Manager

Deskripsi Pekerjaan

• Brand Building Experience & Brand development, execution and refinement to ensure alignment to overall company and brand objectives and resonates well with target audience.
• Campaign management – overseeing development and execution of brand campaigns, ensuring they are effectively communicating brand’s value proposition, addressing brand challenges, and connecting with our target audience.
• Activation Strategies – Lead, develop, and oversee activation and PR strategies and action plan implementation ensuring that they effectively communicate the brand’s value proposition and connect with our target audience.
• Close collaboration with digital marketing manager and team to develop and implement digital marketing initiatives, including but not limited to SEO, SEM, content marketing, email marketing, social media marketing, and ecommerce as necessary.
• Ensure brand marketing budget usage in efficient and effective manner, making data-driven decisions to allocate resources effectively and maximize ROI and ROAS.
• Continuously monitor and analyze performance of brand marketing efforts, using KPIs and data insights to optimize campaigns and initiatives
• Work closely and collaborate effectively with other departments such as Retail, BD, and within marketing function to ensure a unified brand presence across all touchpoints.
• Oversee research projects for market, consumers and shoppers to ensure understanding of brand health and performance, as well as gain insights to be leveraged for future initiatives, while staying updated on industry trends, competitor activities and customer preferences to inform strategic decisions and maintain brand’s competitive edge.
• Provide regular updates and reports to senior management, detailing the impact of brand marketing efforts on brand equity, user acquisition, and revenue growth.