Brand Manager - Intellectual Property
Tentang Anak
- Penuh waktu
- Hybrid • Jakarta Selatan
- Negotiable
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Deskripsi Pekerjaan
About The Role
We are looking for a passionate and creative Brand Manager to further the growth and enhance the brand equity of Tentang Anak Intellectual Property product consist of education books, toys, music and animation. This role combines strategic planning, product development, and creative execution to deliver strategies and initiatives for products that inspire, educate, and engage our audience. You will work collaboratively across teams to build a strong brand presence, ensuring this brand aligns with Tentang Anak’s mission to empower children and families through innovative and meaningful products.
Job Responsibilities
- P&L Ownership: Lead commercial strategy and ensure revenue and profit targets are met.
- Brand Development: Define positioning, storytelling, and identity across books, toys, animation, and music.
- Go-to-Market Strategy: Oversee product launches, campaigns, and distribution channels in Indonesia.
- Execution & Operations: Act as a hands-on operator in the early phase — managing production partners, vendors, and campaigns.
- Market Insights: Analyze consumer behavior, competitor landscape, and industry trends to inform strategy.
- Partnerships: Manage relationships with publishers, creative studios, distributors, and potential licensors.
- Strategic Reporting: Present business updates, financial performance, and growth strategies to senior leadership and CEO.
Kualifikasi
Experience:
- 6–10 years of experience in brand management within FMCG, publishing, entertainment, or consumer products.
- Proven track record of owning or heavily influencing P&L.
- Experience in launching and scaling brands in Indonesia.
Capabilities:
- Strong strategic and commercial acumen (financial literacy, P&L management).
- Brand storytelling expertise; ability to shape characters, content, and products into a cohesive brand.
- Hands-on operator who thrives in a startup/scale-up environment.
- Strong partner management and negotiation skills.
Attributes:
- Entrepreneurial, creative, and resilient.
- Passion for children’s education, storytelling, and entertainment.
- Strong local market knowledge and network in Indonesia.
- Ambition to build an iconic brand with regional/global potential.
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
