Brand Activation Specialist

Brand Activation

• Execute activation plan made from Head Office
• Explore and manage community and brand partnership opportunities with relevant organizations to support the marketing activations
• Dealing and maintaining relationship with strategic local partners and communities
• Ensure brand consistency across all activations, maintaining brand guidelines and messaging
• Manage marketing budgets effectively, ensuring that all activations stay within allocated financial limits
• Generate regular reports and insights to assess campaign effectiveness and ROI

Brand Monitoring

Retail

• Monitoring product availability in stores and restocking products as needed.
• Conducting regular checks to ensure shelves and product displays remain neat and appealing
• Reporting the quantity of product availability in visited stores, including competitor products
• Reporting competitor activity including promo and other activities

Horeca

• Monitoring collaboration menu availability or Arummi as option milk
• Check POSM execution in store according to the collaboration agreement
• Check other POSM such as Arummi tent card is well placed in store