Brand Activation Lead
Serial
- Penuh waktu
- On-site • Jakarta Barat
- Negotiable
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Deskripsi Pekerjaan
Turn brilliant ideas into real-world moments that make people stop, engage, and fall in love with Serial’s lifestyle brands. You will own every touchpoint that happens offline—from immersive pop-ups to strategic retail take-overs—and ensure each activation ladders up to measurable business impact. You should be creative and operationally strong—capable of turning ideas into impactful activations that align with broader campaign objectives.
Key Responsibilities
Retail Activation & In-Store Campaigns
You’ll own the end-to-end creation of thematic store takeovers—from concepting POSM, displays, and sampling touchpoints to writing playbooks that frontline teams can execute flawlessly. Your goal: lift footfall and basket size every time we flip a store.
Orchestrate Experiential Events & Pop-Ups
Bring our brands to life outside four walls by producing immersive pop-ups, showcases, and seasonal events. You’ll storyboard the experience, build the timeline, steer vendors and designers, and make sure doors open on schedule and on budget.
Build Offline Partnerships & Brand Collaborations
Seek out cafés, gyms, galleries, festivals, and other lifestyle hubs where our audience hangs out. Pitch win-win activation ideas, negotiate sponsorship or barter terms, and nurture long-term relationships that extend our reach beyond retail.
Sync Offline Moments with Online Campaigns
Work hand-in-hand with our Content and Digital Performance teams to create true 360° launches—think sampling events that link to TikTok Live drops or mall pop-ups that feed marketplace flash sales. You ensure every offline touchpoint has an online echo that drives measurable conversion.
Measure, Report, Optimize
Track the metrics that matter—footfall, dwell time, leads, sales lift, ROMI—then translate numbers into insights. After each activation, deliver a concise report highlighting ROI, learnings, and clear next steps to make the next one even better.
Kualifikasi
- Min. Bachelor’s degree in Marketing, Communications, Business, or related field.
- 4–6 years in brand activation, event/experiential marketing, trade marketing, or related roles in retail, lifestyle, or creative industries.
- Portfolio of at least 3 high-impact activations/pop-ups with measurable results
- Strong project management and budgeting ownership experience, with experience overseeing complex timelines and multiple vendors.
- Creative mindset with a strong understanding of consumer behavior and experiential marketing.
- Proven ability to collaborate across teams (Sales, Retail, Creative, Digital Marketing).
- Excellent negotiation & relationship-building skills—comfortable pitching to mall management and partners
- Fluent in Bahasa Indonesia & English
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At SERIAL, we're not just a retail and distribution company – we're trendsetters, tastemakers, and purveyors of the extraordinary. Based in the vibrant heart of Jakarta, Indonesia, SERIAL is your gateway to a world where style meets substance, where innovation intertwines seamlessly with everyday life.
As the exclusive sole distributor of coveted brands like Corkcicle, Owala, Lexon, and Stasher in Indonesia, we bring you more than just products; we bring you experiences that redefine the way you live, work, and play.
But SERIAL is more than just a destination for exceptional products – it's a community of like-minded individuals united by a passion for innovation, sustainability, and style. From curated events and workshops to exclusive offers and collaborations, we're here to inspire and empower you to live your best life, one stylish innovation at a time.
Welcome to SERIAL – where lifestyle is elevated, and ordinary moments become extraordinary adventures.
