Audience Performance Specialist
The Jakarta Post
- Penuh waktu
- On-site • Jakarta Pusat
- Negotiable
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Deskripsi Pekerjaan
The Jakarta Post is one of Indonesia’s most influential newspapers that provides content and services in line with its role as a leading media in the country and Southeast Asia (SEA) region. Established on April 25, 1983, The Jakarta Post has the vision to drive transformative change in Indonesia and for Indonesia through bold, ethical, responsible, and independent reporting; critical perspective; and influence.
We are looking for a talented and detail-oriented Performance Audience Specialist.
- Plan, execute, and optimize acquisition campaigns across Google Ads & Meta Ads.
- Conduct A/B & multivariate testing, manage ad spend efficiently, and optimize for CTR, CPA, and ROAS using data-driven insights and real-time tracking tools.
- Design and manage app & website funnels through all conversion stages.
- Collaborate with IT to implement accurate event tracking (GTM, Meta Pixel), monitor user behavior, and ensure seamless trigger orchestration.
- Build and maintain audience personas, segmentations, and lookalike strategies to maximize campaign impact and retention efforts across paid and owned channels.
- Analyze performance data to identify trends and insights, and deliver actionable reports and recommendations to stakeholders.
- Work with design and IT teams to ensure ad creatives, landing pages, and tracking systems are optimized for engagement, conversion, and performance reporting.
- Develop and execute multi-channel retention strategies (ads, email, push), while ensuring CAC is optimized for long-term audience value.
Kualifikasi
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- Minimum of 3-5 years of experience in performance digital marketing
- Proven experience in managing event-driven marketing funnels and campaigns.
- Advanced proficiency with Google Ads (search, display, YouTube) and Meta Ads (Facebook/Instagram).
- Strong knowledge of Google Analytics, Google Tag Manager, and Meta Pixel.
- Familiarity with basic coding or tracking tools for implementing ad pixels and tags.
- Basic HTML understanding for basic troubleshooting and collaboration with development teams.
- Basic understanding of SEO principles and their application in digital marketing.
- Experience with conversion rate optimization (CRO) and marketing funnel design
- Strength in problem-solving, data analysis, and translating insights into campaign improvements using tools like Google Data Studio, Excel, and similar platforms.
- Proven ability to work both independently and cross-functionally with diverse teams
- Exceptional organizational skills, keen attention to detail, and a proactive
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The Jakarta Post is a reputable English-language newspaper in Indonesia, catering to a diverse readership with a keen interest in national and international news.
Renowned for its informative reporting and engaging journalism, The Jakarta Post delivers a comprehensive blend of current affairs, business, culture, and lifestyle content. Through a seamless integration of insightful articles and compelling visuals, the newspaper provides readers with an enriching experience, offering a window into the realms of politics, economics, culture, and more.
With a commitment to authoritative storytelling, The Jakarta Post connects and resonates with a broad audience across print and digital platforms, fostering a community of informed readers who appreciate its depth and perspective.
