Assistant Brand Manager
Tentang Anak
- Penuh waktu
- Hybrid • Jakarta
- Negotiable
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Deskripsi Pekerjaan
Tentang Anak is a fast-growing parenting company in Indonesia, offering trusted products across app, eCommerce, nutrition, skincare, and books. We’re on a mission to help parents raise healthy, happy children, and this role is critical to accelerating our multi-category brand growth while staying true to our values.
What You’ll Own
- Brand Building & Campaign Execution: Develop and implement 360° marketing campaigns that strengthen brand equity and drive business results; manage creative agencies and vendor partners to deliver on time and on budget.
- Commercial Growth: Support the achievement of net revenue targets and gross profit, balancing online (net revenue) and offline (channel contribution).
- Market Expansion: Drive awareness and visibility (POSM execution in offline channels); grow new buyer base (online); improve buyer retention (M+3).
- Performance Management: Monitor campaign and initiative performance; analyze results; recommend optimizations; ensure learnings are applied in future plans.
- Cross-Functional Collaboration: Work closely with Sales, Trade Marketing, and Digital teams to ensure brand plans translate into measurable business impact.
What Success Looks Like
- Delivery of 360° campaigns that grow brand equity and awareness measurably.
- Achieve net revenue and gross profit targets for assigned categories.
- Increase new buyer acquisition online and strengthen M+3 retention.
- Ensure offline POSM visibility expansion in key channels.
- Consistently deliver projects with high execution quality, on time, and within budget.
Kualifikasi
You’re a Fit If You
- You thrive in a fast-moving environment and are resourceful in solving problems without waiting for instructions.
- You’re creative, data-driven, and able to connect insights with execution.
- You collaborate well across teams and with external partners.
- You have a growth mindset, enjoy experimenting, and seek continuous improvement.
Tips Menjaga Diri
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
