Ads Performance Marketing Analyst (Marketplace)
Torch.id
- Penuh waktu
- On-site • Bandung
- Negotiable
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Deskripsi Pekerjaan
Job Overview
We are looking for an Ads Performance Marketing Analyst (Marketplace) to join our growing team! As an Ads Performance Marketing Analyst (Marketplace), you will play a vital role in driving online sales and optimizing advertising campaigns. Your responsibilities involve managing and analyzing digital advertising efforts to maximize visibility, attract customers, and ultimately boost revenue.
Job Role:
- Marketplace Advertising Strategy: Develop and implement a strategic advertising plan.
- Campaign Management: Create, monitor, and optimize digital advertising campaigns on marketplace, ensuring they align with the brand's goals and budget.
- Keyword Research: Conduct keyword research and analysis to identify high-performing search terms and phrases for optimization.
- Ad Creative: Collaborate with creative teams to develop compelling ad creatives, including product images, copy, and videos.
- Bid Management: Set and adjust bidding strategies to maximize ad visibility while maintaining a cost-efficient advertising spend.
- Budget Allocation: Allocate advertising budgets effectively across various campaigns, products, and marketplace to maximize ROI.
- Performance Tracking: Monitor and analyze key performance metrics, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall sales.
- Competitor Analysis: Research and analyze competitors' marketplace advertising strategies to identify opportunities and stay competitive.
- Product Listing Optimization: Collaborate with product teams to ensure that product listings are optimized for search and conversion on marketplace platforms.
- Marketplace SEO: Implement and manage search engine optimization (SEO) strategies to improve product visibility within marketplace's search results.
- Data Analytics: Utilize data analytics tools and platforms to derive actionable insights and make data-driven decisions to improve advertising performance.
- Reporting: Generate regular reports on advertising campaign performance, providing insights and recommendations for optimization.
Kualifikasi
Job Qualifications:
- Educational Background: A bachelor's degree in marketing, digital marketing, business, or a related field.
- Experience: Min. 1 year of experience in digital marketing, performance marketing, or e-commerce, website (shopify) with a focus on marketplace advertising, is highly valuable.
- Marketplace Proficiency: Familiarity with marketplace platforms and their advertising tools and interfaces.
- Data Analysis: Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Microsoft Excel) to assess campaign performance.
- Advertising Tools: Knowledge of advertising tools.
- Budget Management: Experience managing advertising budgets and optimizing campaigns for ROI.
- Digital Marketing Trends: Stay updated on digital marketing trends, marketplace algorithms, and industry best practices.
Torch is a rapidly growing startup company in the Fashion & Apparel Industry, specializing as a local brand enabler. Founded in 2015 by Ben Wirawan and Hanafi Salman, Torch aims to provide innovative and practical travel products, including bags and accessories, to solve common challenges faced by travelers. With functional features, stylish designs, and lightweight yet durable materials, Torch not only fulfills travel needs but also extends its reach to everyday activities such as urban commuting, studying, and work, offering convenience and problem-solving solutions.
