The Company was established in 1987 and is engaging businesses in a consumer food service industry, particularly pizza and pasta in Indonesia through the franchise owned by the Company. After developed the Pizza Hut brand in Indonesia for two decades, the Company was acquired by Sriboga Group in 2004, and since the acquisition, the growth of the Company’s outlets was rapidly increase. The Company has been supported by Sriboga Group with various support and guidance from SRR or other company in Sriboga group. Based on the Euromonitor's Report, in 2016 the Company was the largest pizza chain and, with a market share of 86.6%, with PHR holding a 97.0% market share and PHD holding a 64.6% market share. As of November, 2022, the Company operated PHR 317 outlets and 286 PHD outlets located in 28 provinces in Indonesia. The Company's restaurants and outlets offer a wide range of high quality pizza and complementary menus to its customers.