- Collaborate with clients to understand their marketing campaign goals and objectives.
- Develop integrated campaign strategies that incorporate ATL and BTL elements.
- Create comprehensive campaign briefs and project timelines.
- Oversee the execution of advertising campaigns from concept to completion.
- Manage and nurture client relationships, serving as their primary point of contact.
- Work closely with creative, design, and production teams to ensure campaign deliverables meet client expectations.
- Monitor campaign performance and provide insightful analysis and recommendations for improvements.
- Stay updated on industry trends and innovations in both ATL and BTL.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience as an Advertising Account Manager, with a focus on ATL/BTL activation.
- Strong understanding of advertising, branding, and marketing principles.
- Excellent project management and organizational skills.
- Exceptional communication and interpersonal abilities.
- A creative and analytical mindset with a strong attention to detail.