Trade Marketing & Key Account Manager
PT UNZA VITALIS (a business unit of Wipro Customer Care)
- Penuh waktu
- On-site • Jakarta Barat
- Negotiable
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Deskripsi Pekerjaan
Are you a dynamic, results-driven professional passionate about driving growth in the FMCG industry? We seek a Trade Marketing & Key Account Manager to lead impactful strategies and strengthen relationships with our key partners. If you're ready to take your career to the next level, this role is for you!
As our Trade Marketing & Key Account Manager, you will play a pivotal role in developing and executing trade marketing strategies while managing relationships with key accounts. Your mission? To ensure our products dominate the market and exceed consumer expectations!
Develop Winning Strategies:
- Design and execute trade marketing plans that drive sales and enhance brand visibility across channels.
Collaborate with Key Accounts:
- Build strong partnerships with competitor retailers to negotiate and implement promotional plans.
- Leverage expertise to build long-term, mutually beneficial relationships with key accounts.
Analyze Market Trends:
- Monitor market performance, activities, and customer insights to identify growth opportunities.
Drive In-Store Excellence:
- Oversee merchandising and ensure our products are top-of-mind for shoppers.
Prepare Channel Plans:
- Develop and execute tailored channel strategies to align with business objectives.
Handle and Review Budgets:
- Manage and monitor the budget of key accounts, ensuring effective allocation and cost efficiency.
- Manage budgets and ensure optimal ROI for trade promotions and activities (optimize trade spend).
Translate Strategies to Action:
- Master ATL (Above-the-Line) and BTL (Below-the-Line) marketing strategies, translating them into relevant and impactful shopper-focused campaigns.
Lead Cross-Functional Collaboration:
- Work closely with sales, marketing, and supply chain teams to deliver seamless execution.
Kualifikasi
✅ Experience:
- 5+ years in Trade Marketing, Key Account Management, or a similar role in FMCG.
✅ Skills:
- Strong analytical skills to interpret data and derive actionable insights.
- Proven expertise in Key Account Management and Trade Marketing experience.
- Finance and reimbursement understanding to manage budgets and optimize trade spend.
- Ability to translate ATL (Above-the-Line) strategies into BTL (Below-the-Line) executions effectively.
- Comprehensive knowledge of shopper behavior to develop impactful marketing campaigns.
✅ Attitude: A go-getter with a growth mindset and passion for delivering results.
✅ Education: Bachelor’s degree in Business, Marketing, Industrial Engineering or a related field.
✅ Others:
- Willing to travel around Indonesia and overseas
- Willing to work in Puri Indah, West Jakarta, Indonesia
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WIPRO UNZA, part of Wipro Consumer Care & Lighting Group, is amongst South East Asia’s leading manufacturer and marketers of personal care products, bringing Asian focused brands to millions of Asian consumers. WIPRO UNZA operates an integrated product development, production, marketing and sales operation across its core markets, which are home to over one third of the world’s population. WIPRO UNZA services over 258,000 retail outlets across South East Asia and Greater China. Our values are govern by the Spirit of Wipro. WIPRO UNZA employs over 4,000 people of 18 different nationalities throughout Asia. They all share the same vision – to make WIPRO UNZA one of the top 5 players in personal care and household products company in Asia and the Middle East. These professionals are engaged in the entire range of activities from research, development, sales, distribution and brand marketing. An exciting and dynamic Group to work, WIPRO UNZA continues to grow as a result of the hard work and commitment of the staff working in the heart of Asia. Our Brands for PT Unza Vitalis: Vitalis, Romano, Safi, Enchanteur, Bio-essence, Izzi, Sumber Ayu and Doremi.
