Trade Marketing & Key Account Manager
PT UNZA VITALIS (a business unit of Wipro Customer Care)
- Penuh waktu
- On-site • Jakarta Barat
- Negotiable
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Deskripsi Pekerjaan
Are you a dynamic, results-driven professional passionate about driving growth in the FMCG industry? We seek a Trade Marketing & Key Account Manager to lead impactful strategies and strengthen relationships with our key partners. If you're ready to take your career to the next level, this role is for you!
As our Trade Marketing & Key Account Manager, you will play a pivotal role in developing and executing trade marketing strategies while managing relationships with key accounts. Your mission? To ensure our products dominate the market and exceed consumer expectations!
Develop Winning Strategies:
- Design and execute trade marketing plans that drive sales and enhance brand visibility across channels.
Collaborate with Key Accounts:
- Build strong partnerships with competitor retailers to negotiate and implement promotional plans.
- Leverage expertise to build long-term, mutually beneficial relationships with key accounts.
Analyze Market Trends:
- Monitor market performance, activities, and customer insights to identify growth opportunities.
Drive In-Store Excellence:
- Oversee merchandising and ensure our products are top-of-mind for shoppers.
Prepare Channel Plans:
- Develop and execute tailored channel strategies to align with business objectives.
Handle and Review Budgets:
- Manage and monitor the budget of key accounts, ensuring effective allocation and cost efficiency.
- Manage budgets and ensure optimal ROI for trade promotions and activities (optimize trade spend).
Translate Strategies to Action:
- Master ATL (Above-the-Line) and BTL (Below-the-Line) marketing strategies, translating them into relevant and impactful shopper-focused campaigns.
Lead Cross-Functional Collaboration:
- Work closely with sales, marketing, and supply chain teams to deliver seamless execution.
Kualifikasi
✅ Experience:
- 5+ years in Trade Marketing, Key Account Management, or a similar role in FMCG.
✅ Skills:
- Strong analytical skills to interpret data and derive actionable insights.
- Proven expertise in Key Account Management and Trade Marketing experience.
- Finance and reimbursement understanding to manage budgets and optimize trade spend.
- Ability to translate ATL (Above-the-Line) strategies into BTL (Below-the-Line) executions effectively.
- Comprehensive knowledge of shopper behavior to develop impactful marketing campaigns.
✅ Attitude: A go-getter with a growth mindset and passion for delivering results.
✅ Education: Bachelor’s degree in Business, Marketing, Industrial Engineering or a related field.
✅ Others:
- Willing to travel around Indonesia and overseas
- Willing to work in Puri Indah, West Jakarta, Indonesia
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WIPRO UNZA INDONESIA - PT Unza Vitalis
Wipro Unza Indonesia, part of the Wipro Consumer Care & Lighting Group, is one of Southeast Asia’s leading manufacturers and marketers of personal care products. We proudly bring trusted, Asian-focused brands to millions of consumers throughout the region.
As an integrated organization, WIPRO UNZA manages every stage of the value chain—from product development and production to marketing, sales, and distribution—across its core markets, which are home to over one-third of the world’s population. Our extensive distribution network services more than 258,000 retail outlets across Southeast Asia and Greater China.
Guided by the Spirit of Wipro, our core values shape who we are and how we work. Wipro Consumer Care employs over 10,000 professionals from 22 different nationalities across the globe. Together, we share one vision: to make WIPRO UNZA one of the top five personal care and household products companies in Asia and the Middle East.
Our talented teams are engaged in every aspect of the business—research, development, brand marketing, sales, and distribution. Their dedication, passion, and commitment drive our continued growth and make Wipro Unza Indonesia an exciting and dynamic organization to be part of.
In Indonesia, under PT Unza Vitalis, we offer a portfolio of well-loved brands that cater to diverse consumer needs and preferences. Our brands include Vitalis, Romano, Safi, Enchanteur, Izzi, Sumber Ayu, and Doremi.
At WIPRO UNZA INDONESIA, we are committed to delivering high-quality personal care products that resonate with and enrich the lives of consumers across Asia.
#GROWatWipro #GreatPlacetoBelong
