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Strategist Freelance (KOL Industry)

Vidio

Rekruter aktif 8 jam lalu

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Deskripsi Pekerjaan

Main summary of this role is to create and responsible for creative, data driven and sensing Social media Hype for KOL Pov, and cascaded down to KOL brief.

1. Strategic Planning and Development

  • Design and implement comprehensive marketing strategies tailored to target audiences.
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Develop campaign objective and breakdown accordingly based on brand guideline

2. Creative Campaign Design

  • Collaborate with Project Officers and Managers to Brainstorm and craft engaging concepts, taglines, and messaging that resonate with the audience/Brand.

3. Campaign Execution and Coordination

  • Oversee the rollout of multi-channel campaigns across Social Media Platform
  • Coordinate with internal and external stakeholders, including Client and PM PO
  • Monitor Social Media Trend progress, addressing challenges, and optimizing strategies.

4. Performance Analysis and Reporting

  • Track key performance indicators (KPIs) such as engagement, conversions, and ROI.
  • Use analytics tools to measure campaign success and identify areas for improvement.
  • Prepare and present detailed post-campaign reports and insights.

Kualifikasi

  1. Proven experience in designing and executing end-to-end influencer campaigns, from concept creation to performance reporting.
  2. Strong understanding of Key Opinion Leader (KOL) roles and metrics.
  3. Experience managing diverse brands and categories.
  4. In-depth knowledge of market trends and influencer marketing strategies.
  5. Familiarity with Share of Voice (SOV) and Share of Influence (SOI) metrics.
  6. Exceptional analytical skills to evaluate campaign performance and insights.
  7. Creative thinker with excellent communication skills and an outgoing personality.
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Tentang Vidio
Selengkapnya

Vidio began as a service to empower Emtek's media portfolio, but it has since evolved into a platform that supports SCM, the KapanLagi network, and hundreds of Indonesian content producers. 

Industri
Media & Entertainment
Lokasi
Jakarta Pusat, Indonesia
Ukuran Perusahaan
>100 employees

Budaya

Passionate
Strong belief and efforts are the base to achieve long term success
Integrity
We uphold honesty and virtue in every single product/service we deliver
Innovative
We strive to constantly pursue innovation of our products and services
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