Topan Adi Pamungkas

As Performance Marketing Lead at Gotrade, I spearhead data-driven strategies to acquire and engage users, consistently optimising Customer Acquisition Cost (CAC) to under $10. My role involves leading performance marketing initiatives, utilising AI-powered tools like ChatGPT to enhance campaign creativity, and implementing scalable frameworks through platforms like Lark and Notion for workflow efficiency. With over a decade of experience in digital marketing, I excel at combining technology with performance marketing to deliver measurable results. At Gotrade, I focus on marketing analytics, conversion tracking, and ROI measurement to inform strategic decisions. I aim to drive sustainable growth through innovative, framework-driven approaches that align with business goals.