Slamet Sutikno

Results-driven Digital Marketing and Paid Media Specialist with over three years of experience managing and optimizing multichannel digital advertising campaigns for both B2B and B2C brands across diverse industries including automotive, healthcare, logistics, luxury goods, and non-profit organizations. Proven expertise in planning, executing, and scaling performance-driven campaigns across platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, and Display & Video 360. Experienced in end-to-end campaign management, from media planning, campaign setup, and audience targeting to performance analysis and optimization, consistently delivering measurable results such as increasing leads, improving ROAS, and maximizing marketing efficiency. Adept at leveraging analytics and marketing data to translate complex performance metrics into actionable insights that drive continuous campaign improvement and business growth. Having worked in both agency and in-house environments, skilled at managing multiple client portfolios, collaborating with media planners and client-side stakeholders, and delivering strategic recommendations through clear performance reporting. Known for combining analytical thinking, strategic planning, and strong communication skills to deliver high-impact digital marketing solutions that support brand growth and revenue objectives.