Fira Felia

E-Commerce and International Business Development professional with 5 years of experience managing marketplace operations and cross-border growth across Indonesia and Malaysia. Skilled in scaling brands on Shopee, TikTok Shop, Lazada, and Tokopedia, with a strong track record in demand forecasting, inventory programs, promotional campaigns, budget management, and export compliance. Recognized for launching Youvit across multiple platforms, and supporting legal and regulatory processes with overseas partners. Passionate about driving data-led strategies and building impactful e-commerce ecosystems across Southeast Asia.