Anthon Yuniananto

Anthon is a seasoned business professional, brand builder, educator and tech enthusiast with 20+ years of international experience in commercial strategy and leadership in B2C, D2C and B2B2C sectors for products, technology and services across diverse industries His extensive experience in the diverse markets of Southeast Asia has enabled him to craft applicable business models that prioritise growth, sustainability and adaptability. Anthon’s journey has equipped him with valuable insights into creating strategies that resonate with varied consumer needs - Cross-Industries: A broad understanding of multiple sectors such as FMCG, healthcare, consumer health, pharmaceuticals, wound care, nutrition, mother & baby, beauty, personal care, skincare, cosmetics, home care, home improvement, adhesives, stationery, personal safety, sports, automotive, technology, e-commerce, marketplace, recruitment, education, and SaaS - Channel Development: Experience in optimising market reach and profitability through various channels, including modern and general trade, health & beauty, hospitals, automotives, ecommerce, and diverse B2B2C channels - Digital Strategy: A commitment to enhancing marketing initiatives through digital transformation, aimed at maximising returns and fostering deeper market engagement - Leadership & Innovation: A focus on long-term vision and strategic planning, with an emphasis on market development and driving meaningful business transformation