Job Description
- Develop and execute (including some content production if needed) social media strategies across platforms (Instagram, TikTok, X, Meta, YouTube) in line with Tokopedia’s brand and business goals.
- Monitor and analyze social media performance metrics to optimize content, engagement, and campaign effectiveness through regular reporting and actionable insights.
- Conduct ongoing social listening to identify emerging trends, consumer sentiments, campaign related and potential issues or opportunities relevant to the brand.
- Stay up-to-date with platform updates, digital behavior, and cultural trends to ensure Tokopedia stays relevant and ahead of the curve.
- Collaborate closely with internal stakeholders (creative, creators, online marketing and brand teams) and external agencies to plan and execute high-impact campaigns and real-time content activations.
- Ensure consistent brand voice, messaging, and community engagement across all social touchpoints.
- Support campaign retrospectives and competitive benchmarking to refine social strategies over time.
Requirements
Minimum qualifications:
- Bachelor's degree with 2-3 years of proven experience in managing brand presence on major social media platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Experience working with creative/media agencies, internal and external stakeholders from diverse functions.
- Strong understanding of content, formats, and platform-specific best practices.
- Able to thrive in fast-paced environments and manage multiple deadlines simultaneously.
- A collaborative mindset, proactive attitude, and keen attention to detail are a must.
Preferred qualifications:
- Creative thinking and problem-solving abilities.
- Strong interpersonal and relationship-building skills.
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TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
