GM Title Marketing

What You’ll Do:

Strategic Leadership & Planning

• Define the overall marketing strategy and positioning for Vidio titles, ensuring alignment with business goals and audience insights.
• Establish campaign frameworks, planning tools, and performance standards to guide all title marketing initiatives.
• Lead annual and quarterly title marketing roadmaps, integrating content pipelines with marketing and audience growth objectives.

Campaign Management

• Oversee end-to-end campaign lifecycles; from pre-launch strategy and creative direction to post-launch optimization.
• Set campaign KPIs, track performance, and translate insights into actionable improvements to drive viewership and engagement.
• Ensure title campaigns are data-informed and reflect market trends, audience behavior, and competitive positioning.

Team & Organizational Leadership

• Build, lead, and mentor a team with clear role definitions, performance metrics, and development plans.
• Foster collaboration across internal marketing teams (Creative, PR, Social, KOL, Partnership and Product Marketing).

Stakeholder Management

• Work with Content, programming, creative, social, data teams and others to ensure title positioning and go-to-market plans are audience-first and business-driven.
• Manage relationships with production houses to ensure campaign excellence.
• Collaborate with sales team to find revenue opportunities.
• Collaborate with Finance and Procurement on budget planning, vendor evaluation, and cost optimization.

Always-On Campaigns

• Strategize campaigns with focus on user retention and LTV.
• Develop long-term marketing strategies for licensed content to sustain engagement and visibility throughout the year.
• Identify opportunities for cross-promotion across multiple titles to maximize impact.