Job Description
- Develop and execute full-cycle growth strategies for small and medium-sized merchants, covering all stages from cold-start to GMV growth, to enhance merchant operational efficiency and growth potential.
- Formulate differentiated seller growth strategies based on TikTok Shop and Tokopedia platform characteristics, industry trends, and market dynamics to drive seller uplifts.
- Conduct in-depth merchant segmentation analysis and develop tailored support strategies for different merchant types to optimize their growth journey.
- Understand merchant pain points and needs at different lifecycle stages and build a data-driven, end-to-end growth operation framework to improve merchant performance.
- Evaluate the effectiveness of growth initiatives, tasks, and incentive mechanisms, utilizing A/B testing and other methodologies to measure ROI and incremental impact, and drive continuous iteration.
- Monitor key growth metrics, analyze trends, attribute results to OKR targets, and optimize growth strategies to ensure continuous business expansion for merchants.
Requirements
Minimum Qualification
- Bachelor's degree or above, with 3+ years of experience in internet business analysis or operational analysis; e-commerce industry experience is preferred.
- Experience in serving small to medium-sized or large-scale e-commerce merchants is a plus.
- Familiarity with merchant operation workflows, with strong data analysis and interpretation skills, and the ability to identify problems and opportunities from data.
- Detail-oriented, responsible, pragmatic, and eager to learn.
- Proficient in Excel and SQL, with knowledge of either Python or R; prior experience in modeling and practical application is preferred. Strong capability in complex data analysis and proficiency in data analysis software are a plus.
Preferred Qualification:
- Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization)
- Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
