Strategic Business & Marketing Executive
Pay2Home Direct (Singapore) Pte Ltd
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Job Description
Join a high-growth fintech revolutionising cross-border payments in Southeast Asia
Are you a business-savvy strategist with a strong grasp of digital marketing and a passion for driving commercial success? Are you ready to play a high-impact role in shaping the growth of a leading fintech company in Singapore?
We’re looking for a sharp, driven, and resourceful Strategic Business & Marketing Partner to join our regional team. This role is based in Indonesia and will be required to support our Business Head in Singapore, playing a supporting role in market expansion, partnerships, and customer growth across key corridors.
This is not a junior role. We’re looking for someone who can think critically, execute confidently, and work independently while aligning closely with the leadership team. You’ll also be comfortable toggling between high-level strategy and on-the-ground activation—from partnership proposals to digital marketing campaigns to customer outreach.
Business & Strategic Development
- Identify and drive new growth opportunities—B2B partnerships, community channels, agents, fintech collaborations.
- Conduct research on market trends, competitor movements, and customer behavior to inform actionable business plans.
- Develop and manage lead generation funnels to support growth across commercial initiatives, spanning Indonesia and regional markets
- Support strategic proposals, investor decks, and cross-border expansion plans.
- Collaborate with our Singapore-based Business and Marketing teams to ensure alignment and smooth execution.
Marketing & Customer Engagement
- Drive digital campaigns across social platforms and community groups to boost customer acquisition.
- Lead impactful outreach campaigns, promotional efforts, and on-the-ground activations together with local teams to build presence and drive results.
- Provide insights for content, SEO, and brand messaging based on market research, keyword trends, and customer profiles
Requirements
About You
- You’re strategic, commercially minded, and execution-focused.
- You bring at least 3 years of experience in business development, partnerships, or marketing.
- You’ve got a good head for numbers, understand market dynamics, and can translate data into decisions.
- You’re a strong communicator who can influence stakeholders across different markets and cultures.
- You're digital-first, with solid familiarity with social media marketing, CRM tools, and campaign tracking.
- You’re proactive, self-managed, and thrive in dynamic, fast-paced environments.
- You’re based in Indonesia but open to occasional travel to Singapore when required.
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