Job Description
- Performance Analysis: Analyze performance reports from KOL agencies and social media agencies, focusing on the effectiveness of micro and nano influencers, and overall social media account performance.
- Content Creation: Develop engaging and relevant content that resonates with our audience and aligns with Astro's core values, tapping into current social media trends.
- Community Building: Grow brand mentions and build a vibrant digital community through strategic social media initiatives.
- Campaign Briefing: Create and deliver comprehensive briefs to agencies based on upcoming campaigns, ensuring alignment with Astro's objectives.
- Influencer Sourcing: Identify and engage with macro KOLs that drive business results and are in line with Astro’s brand values for potential sponsorships or partnerships that can enhance Astro's brand visibility.
- Account Management: Manage Astro's social media accounts, including responding to direct messages and engaging with followers.
- Trend Identification: Stay updated on social media trends and leverage them to benefit Astro’s brand presence and engagement.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in social media strategy and influencer marketing.
- Strong analytical skills to assess performance reports and extract actionable insights.
- Excellent content creation and community-building skills.
- Ability to create clear and concise campaign briefs.
- Experience in identifying and working with influencers.
- Proficient in managing social media accounts and engaging with followers.
- Up-to-date with the latest social media trends and best practices.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Familiarity with the Indonesian market is a plus.
ASTRO - Groceries in Minutes Indonesia's first and fastest-growing on-demand platform for groceries and essentials. Anything you need, fast. Astro is Indonesia's first quick commerce company that delivers groceries and essentials to your door within 15 minutes. 24 hours a day, 7 days a week.
Our mission is to make people's lives simpler and easier by saving them time, energy, and money. Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.
Download our app now to experience and enjoy the new definition of fast!
Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!
