Social Media Specialist
Serial
- Full-Time
- On-site • Jakarta Barat
- Negotiable
No Sign Up Required!
Job Description
We are looking for an experienced, highly passionate, and creative individual to join our team as a Social Media Specialist. You will be helping us develop and improve our digital marketing ecosystem and set up the blueprint for our online communication foundation. You will be responsible for planning, developing, implementing, and managing strategies for our social media accounts. As a Social Media Specialist, your duties will also include monitoring and analyzing engagement data, identifying trends in customer interactions, and maintaining brand consistency.
What you’ll do
Content Creation & Management
- Develop and produce visually compelling content for Instagram (static posts, Stories, and Reels) and TikTok that aligns with the brand’s premium positioning.
- Write engaging, on-brand captions that drive engagement and resonate with our target audience (urban professionals, socially active individuals, and style-conscious Millennials & Gen Zs).
- Collaborate with content creators and graphic designers (if necessary) to ensure high-quality content production.
Content Strategy & Planning
- Create and manage a comprehensive content calendar for all SERIAL Brands, ensuring a balance of product highlights, user-generated content (UGC), lifestyle content, and promotional campaigns.
- Research and implement trending topics, challenges, and formats to stay relevant and innovative.
- Develop content themes that align with seasonal marketing campaigns, collaborations, and events.
Community Management & Engagement
- Monitor social media channels daily and engage with followers by responding to comments, messages, and mentions.
- Identify and collaborate with relevant influencers and micro-influencers to amplify brand visibility.
- Track and analyze community feedback, reporting key insights to improve engagement.
Scheduling & Analytics
- Track and analyze content performance metrics, including reach, engagement, click-through rates, and conversion rates.
- Prepare monthly performance reports with actionable insights to optimize future content strategies.
Requirements
- Min 2 years of proven experience handling social media and crafting digital strategies.
- Bachelor’s degree in relevant field
- Social Media savvy (Instagram, TikTok, Facebook, YouTube, etc)
- Strong understanding of Instagram and TikTok algorithms, trends, and best practices.
- Exceptional writing and communication skills in English.
- Creative mindset with a keen eye for design and aesthetics.
- Understanding of graphic design principles
- Great interpersonal, presentation and communication skills
- Community management experience
- Understanding of SEO, web traffic metrics and social media KPIs
- Incredibly organized with the ability to flawlessly multitask and thrive under pressure and deadlines
- Ability to work independently with limited oversight
- Ability to balance multiple priorities, and to quickly adjust strategies and execution in the face of new information
- A strong team player with a positive attitude and mindset
- Self driven, critical thinking and problem solving skills
- Proficiency in Power Point / Keynote / Google Slides
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
At SERIAL, we're not just a retail and distribution company – we're trendsetters, tastemakers, and purveyors of the extraordinary. Based in the vibrant heart of Jakarta, Indonesia, SERIAL is your gateway to a world where style meets substance, where innovation intertwines seamlessly with everyday life.
As the exclusive sole distributor of coveted brands like Corkcicle, Owala, Lexon, and Stasher in Indonesia, we bring you more than just products; we bring you experiences that redefine the way you live, work, and play.
But SERIAL is more than just a destination for exceptional products – it's a community of like-minded individuals united by a passion for innovation, sustainability, and style. From curated events and workshops to exclusive offers and collaborations, we're here to inspire and empower you to live your best life, one stylish innovation at a time.
Welcome to SERIAL – where lifestyle is elevated, and ordinary moments become extraordinary adventures.
