Job Description
About The Role:
At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.
We are looking for a Social Media Specialist who can build credible, high-impact content systems that reach and educate millions — not just grow followers. This role will help translate expertise into trusted, scalable digital education across multiple platforms, including one of our founder’s public accounts.
What You’ll Own
Brand Positioning & Narrative Architecture
- Help define and maintain a clear positioning across platforms
- Ensure narrative consistency, credibility, and premium tone
- Translate complex child-health insights into relatable, high-impact storytelling
Cross-Platform Content Engine
- Design and execute a scalable content system (Instagram, Threads, TikTok, YouTube, LinkedIn)
- Build a strong repurposing framework (1 idea → multi-format outputs)
- Manage editorial calendar and publishing consistency
Performance & Optimization Loop
- Track content performance and extract actionable insights
- Run structured experiments on hooks, formats, and storytelling
- Implement improvements within 24–48 hours when performance declines
Trend & Cultural Relevance
- Anticipate parenting and child-health trends (6–12 months horizon)
- Adapt trends responsibly without compromising credibility
- Keep content culturally relevant and context-aware
Responsible Health Communication
- Ensure all child-health content is evidence-based and carefully framed
- Maintain high sensitivity in public communication
- Protect long-term trust over short-term virality
What Success Looks Like (6–12 Months)
- A repeatable content engine producing 4–6 high-quality outputs weekly across platforms
- Improved engagement rate, saves, and meaningful audience interaction
- At least 3 scalable content series with strong retention signals
- Clear monthly reporting dashboards with insights and experiments
- Fast optimization cycle (≤48 hours reaction time)
- Audience growth driven by quality and relevance, not vanity metrics
Requirements
You’re a Fit If You
This role needs someone who is both a strategist and an operator, someone who can think long-term, but also execute fast.
We’re looking for someone who has:
- A strong understanding of audience behavior and content psychology
- The ability to anticipate trends and stay relevant over the next 12 months
- A high level of agility, able to react quickly when content doesn’t perform
- Strong analytical skills, with clean reporting and clear insights
- A sharp aesthetic sense and strong taste (layout, design, storytelling rhythm)
- A responsible mindset when communicating child health topics (evidence-based, careful, and trustworthy)
This person should be comfortable managing multiple platforms while still keeping content consistent and premium.
How We Work
- High ownership, low ego
- Fast execution cycles
- Direct, honest feedback
- Data-informed but human-centered
- Accuracy and credibility matter more than speed alone
Seniority & Scope
- Senior Individual Contributor
- High autonomy and accountability
- Cross-functional exposure
- One of the channels handled includes a founder account
- Expected to operate both strategically and operationally
Tips Menjaga Diri
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
