Social Media Specialist

1. Strategy & Planning

• Develop and implement comprehensive social media content strategies for the assigned brands (Taubatters, Muslimvox, KawanHawa), ensuring each maintains its unique brand voice while fulfilling overarching dakwah objectives.
• Create and manage detailed weekly and monthly content calendars to ensure consistent and timely publication across all platforms.

2. Content Creation & Copywriting

• Ideate, create, and write compelling daily content (including captions, scripts, and copy) that is engaging, relevant, and perfectly matches the distinct tone of voice for each brand.
• Master the art of Islamic storytelling to convey messages effectively and inspire the audience.

3. Production Coordination

• Collaborate closely with the internal creative team (graphic designers & video editors) to brief projects, provide creative direction, and ensure the delivery of high-quality visual and video content for all brands.

4. Publishing & Community Synergy

• Schedule and publish content across all relevant platforms using industry-standard tools.
• Collaborate with the Community & Development team to ensure content strategy is synergized with audience interaction and community growth targets for each brand.

5. Trend & Performance Analysis

• Conduct ongoing research on social media trends, popular audio, hashtags, and content formats (especially on Instagram Reels, TikTok, and YouTube Shorts) to keep our content fresh and competitive.
• Monitor, analyze, and report on content and account performance for all managed brands using native insights and other analytical tools.

6. Reporting & Optimization

• Prepare and present weekly and monthly performance reports for each brand, covering key metrics (reach, engagement, growth, etc.).
• Provide data-driven insights and actionable recommendations for content and strategy optimization.