Social Media Specialist
ASTRO
- Full-Time
- Hybrid • Jakarta Barat
- Negotiable
No Sign Up Required!
Job Description
Primary Responsibilities:
Assist in building the content pillars
Content Planning & Briefing:
- Develop monthly content calendars tailored for the Astro Goods audience
- Create clear, actionable content briefs for internal and external creators
- Collaborate with stakeholders/cross functional teams (Private Label, Brand, Creative and Studio team) to ensure alignment on visual execution and tone of voice
- Trend Spotting & Content Creation:
- Monitor Instagram for emerging trends relevant to our brand
- Ideate and execute trendjacking content with quick turnarounds
- Edit short-form videos using CapCut or similar tools with a native platform feel
Social Media Reporting:
- Compile monthly performance reports (reach, engagement, top-performing posts, etc)
- Analyze what works and what doesn’t
- Share insights and recommendations for the following month’s content
Secondary Responsibilities:
- Assist with community management (comments)
- Coordinate content scheduling and uploads across platforms
- Manage a small pool of KOLs or UGC creators when relevant
- Repurpose content from main Astro page (when aligned) for efficiency
- Test and optimize copy and formats for improved CTR and engagement
Requirements
- Comfortable in front of the camera or directing others to be
- Familiar with e-commerce, especially FMCG or grocery categories
- Experience with paid social and boosting content strategically
- Can write witty, engaging captions with a strong brand voice
- Knowledge of social media tools like Meta Business Suite, Canva, and Capcut
- Min 2 years experience in any field.
- Familiarity with reporting and analyzing social media metrics
- Excellent written and verbal communication skills
- Strong understanding of social media platforms and best practices
- Fast responder & Good interpersonal skills
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ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.
Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.
Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!
