Content Specialist (Scriptwriting)
Hebe Beauty Indonesia
- Full-Time
- On-site • Jakarta Utara
- Negotiable
No Sign Up Required!
Job Description
- Create engaging scripts and content briefs for TikTok, Instagram Reels, and CPAS campaigns
- Develop creative concepts, hooks, storytelling, and CTA aligned with brand objectives and target audience
- Research trends, competitors, and audience behavior to create relevant and high-performing content
- Adjust content direction and writing style based on KOL/talent persona
- Collaborate with creative, marketing, and KOL teams for content development and execution
- Review and revise storyline/script direction to ensure alignment with brand guidelines
- Support campaign ideation and contribute fresh content ideas based on current trends
- Ensure content delivers strong engagement, awareness, and conversion performance
Requirements
- Bachelor’s Degree from Marketing, Communication, Advertising, Public Relations, or related major
- Minimum 1–2 years of experience in the same field
- Strong copywriting and storytelling skills
- Familiar with KOL campaigns, content marketing, and soft-selling content
- Creative, communicative, and able to work under tight deadlines
- Portfolio of scripts, content briefs, or campaign content is preferred
- Understanding of engagement metrics, CTA, and CPAS is a must
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Hebe Beauty Style is a company engaged in beauty with the brands Y.O.U, Barenbliss, Dazzle Me, Lavojoy, and Glamfix. This company was first launched and debuted in the Indonesian market in mid-2018. Upholding the philosophy of beauty and then combining the sophistication of science and technology with the goodness of nature to produce products that are more than just temporary solutions, but guarantees with quality that can last longer.
