Job Description
- Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- Write original content for webpages - tailored for the target audience
- Make technical recommendations to developers
- Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
- Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
- Drive targeted and loyal traffic to a website by community building
- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- Develop and integrate content marketing strategies
- Monitor the algorithms set by the search engines to keep up to date with changes.
Requirements
- Degree in a quantitative, test-driven field
- Proven SEO experience
- Proven SEM experience managing PPC campaigns/
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Tips Menjaga Diri
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cmlabs is a specialized brand in Search Engine Optimization (SEO) fields and tools to support SEO activities under PT CMLABS Indonesia Digital. Located in two big cities in Indonesia, Jakarta and Malang, this company was initiated to help companies or enterprises increase their brand visibility on the Internet. cmlabs is a new term for SEO products and services which is called Software as a Service (SaaS). It serves users with SEO Services, Content Writing, Content Marketing, and also has a product which is Keyword Ranking Tracker. Besides the services and product, cmlabs SEO Tools are also available for free. Users who have SEO and marketing activities can utilize the tools at no cost for 24 hours. cmlabs will expand to a bigger market to present SEO product and serve SEO activities on a global scale for enterprises. Do better SEO with cmlabs.