Senior Brand Marketing - Fashion
Bintang Fajar Abadi
- Full-Time
- On-site • Jakarta Barat
- Rp7.000.000 – 10.000.000
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Job Description
- Lead the creation and implementation of innovative brand marketing strategies to elevate our company’s identity and awareness, with a focus on premium and high-value products.
- Develop and oversee integrated brand campaigns across multiple channels (digital, social media, and traditional media) tailored to premium customer segments.
- Collaborate with cross-functional teams to ensure consistent, high-quality brand messaging across all touch points.
- Monitor and analyse brand performance metrics to drive data-based decision-making and continuous improvement.
- Stay ahead of luxury and premium market trends, leveraging best practices to identify opportunities for growth and engagement.
- Provide strategic recommendations to the leadership team on brand-related initiatives and investments, especially within the premium product category.
Requirements
- Minimum 3 years of proven experience in brand management or senior-level marketing roles.
- Demonstrated success in conceptualising and executing premium or luxury brand campaigns, across both digital and traditional channels.
- Strong analytical skills with the ability to measure, interpret, and optimise brand performance.
- Excellent communication and presentation skills, capable of influencing and inspiring cross-functional stakeholders.
- Proficiency in brand strategy, market research, and consumer insights for premium markets.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
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Berdiri sejak tahun 2019, BINTANG FAJAR ABADI dengan BRAND EMBRYOLISSE memiliki basis penjualan online & offline yang kuat di Indonesia. Di online EMBRYOLISSE terdaftar di berbagai E-Commerce di Indonesia seperti Shopee Mall, Tokopedia Official Store, Zalora, Lazada Mall, TikTok Shop, Kalcare. Adapun Toko kami terdapat pada offline, Bintang Fajar Abadi sudah bekerja sama dengan beberapa Modern Channel, diantaranya, Watsons, Sociolla, Boots, AEON, dan sebagainya.
Dengan menjual produk impor original dan premium serta memberikan layanan yang cepat, adapun dari BRAND EMBRYOLISSE berhasil menjadi top of mind dan memiliki jutaan traffic di berbagai platform penjualan.
BINTANG FAJAR ABADI telah melengkapi syarat-syarat registrasi produk di Indonesia untuk ke depannya berekspansi ke channel penjualan Pasar retail lainnya seperti Pasar traditional, dan sebagainya.
BINTANG FAJAR ABADI selalu menerima kemungkinan kerja sama dengan partner yang memiliki Core Value yang sama.
