Senior Brand Manager (Beauty)
Facetology Innovation Technology
- Full-Time
- On-site • Jakarta Selatan
- Negotiable
No Sign Up Required!
Job Description
#BeOneofOurFaces!
Joining FACETOLOGY means becoming part of a dynamic beauty brand. We are a human-centric environment, driven by the purpose of enhancing quality of life through our products.
As a Senior Brand Manager (Beauty), you will:
- Define and execute the overall brand strategy aligned with business goals.
- Develop brand architecture, tone of voice, and identity guidelines.
- Ensure consistent brand storytelling across all platforms (digital, retail, offline, etc.).
- Plan and execute 360° marketing campaigns (ATL, BTL, digital, PR, influencer).
- Lead go-to-market strategies for new product launches.
- Collaborate with Product Development and R&D to align product messaging with brand identity.
- Monitor brand performance and market trends.
- Analyze sales data, consumer behavior, and competitor activity.
- Coordinate with cross-functional teams: Sales, Digital, Trade Marketing, and E-commerce.
Requirements
- Bachelor’s degree in Marketing, Business, Communication, or relevant fields. Master’s degree is a plus.
- Minimum 6 years of experience in brand management, preferably in the beauty or FMCG industry.
- Proven track record in brand building and campaign execution.
- Excellent leadership, communication, and analytical skills.
- Deep understanding of beauty consumers and trends (skincare/makeup).
- Familiar with digital platforms, influencer marketing, and retail activation.
- Familiar with market analysis tools (e.g., Nielsen, Euromonitor) is a plus.
Placement: Facetology Head Office, South Jakarta
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Facetology Innovation Technology is a local startup dedicated to transforming the beauty and personal care industry in Indonesia. Our main focus is to empower every individual in Indonesia to embrace their natural beauty and enhance their self-confidence. Simultaneously, we aim to develop innovative products that position us among the forefront companies in the Beauty and Personal Care.
At Facetology, we place a strong emphasis on trusting in the transformative capabilities of our team. We cultivate a culture where creativity, expertise, and passion converge to meet diverse consumer needs across Indonesia. With a steadfast commitment to quality and innovation, our objective is to establish new benchmarks within this industry.
Let's innovate beauty together with FACETOLOGY 💜
