Senior Ads Specialist
Hebe Beauty Indonesia
- Full-Time
- On-site • Jakarta Utara
- Rp8.000.000 – 10.000.000
No Sign Up Required!
Job Description
The Sr. Ads Specialist is responsible for planning, executing, optimizing, and analyzing paid advertising campaigns across Meta and TikTok to achieve business objectives. This role works closely with the Creative, Brand, and E-commerce teams to drive efficient customer acquisition and business growth.
Campaign Planning
- Develop media plans aligned with business and campaign objectives.
- Define campaign objectives, audience targeting, budget allocation, bidding strategies, and campaign structure.
- Forecast campaign performance based on historical data and benchmarks.
Campaign Execution
- Build, launch, and manage advertising campaigns on Meta Ads Manager and TikTok Ads Manager.
- Ensure campaign settings, tracking, and attribution are implemented correctly.
- Monitor campaign delivery and resolve any execution issues.
Campaign Optimization
- Monitor campaign performance daily and optimize toward business KPIs.
- Adjust budgets, bidding strategies, audience targeting, placements, and campaign structures to improve efficiency.
- Conduct structured A/B testing for creatives, audiences, and campaign settings.
- Scale high-performing campaigns while controlling acquisition costs.
Performance Analysis
- Analyze campaign performance and identify key drivers affecting results.
- Monitor metrics including ROAS, CPA, CAC, CPM, CTR, CVR, CPC, and conversion volume.
- Identify trends, opportunities, and root causes of performance fluctuations.
- Provide actionable recommendations supported by data.
Creative Performance Support
- Evaluate creative performance using advertising data.
- Provide feedback on winning hooks, messaging, formats, and creative angles.
- Partner with the Creative team to continuously improve ad performance through iterative testing.
Reporting
- Prepare daily, weekly, and monthly performance reports.
- Present campaign insights, optimization actions, and next-step recommendations.
- Maintain campaign documentation and performance tracking.
Budget Management
- Manage advertising budgets efficiently across campaigns.
- Monitor daily pacing and spending to ensure alignment with monthly targets.
- Recommend budget reallocations based on campaign performance and business priorities.
Cross-functional Collaboration
- Collaborate with Brand, Creative, E-commerce, and Data teams to align campaign execution with business priorities.
- Support campaign launches, promotional activities, and product initiatives from a paid media perspective.
Requirements
- 2-4 years of experience managing Meta Ads and TikTok Ads.
- Strong understanding of full-funnel advertising strategies, including Awareness, Consideration, and Conversion campaigns.
- Strong understanding of paid media metrics (ROAS, CPA, CAC, CPM, CTR, CVR).
- Strong analytical and problem-solving skills.
- Proficient in Excel/Google Sheets and data analysis.
- Experience with reporting tools such as Looker Studio or Power BI is a plus.
- Able to manage multiple campaigns and prioritize effectively in a fast-paced environment.
- Strong communication and collaboration skills.
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Hebe Beauty Style is a company engaged in beauty with the brands Y.O.U, Barenbliss, Dazzle Me, Lavojoy, and Glamfix. This company was first launched and debuted in the Indonesian market in mid-2018. Upholding the philosophy of beauty and then combining the sophistication of science and technology with the goodness of nature to produce products that are more than just temporary solutions, but guarantees with quality that can last longer.
