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Job Description

Job Overview:

We are seeking a highly analytical and detail-oriented Business Intelligence Researcher to join our team in the OOH media advertising industry. The ideal candidate will play a key role in providing valuable insights, conducting in-depth industry research, analyzing traffic data, and supporting post-campaign evaluations. This role requires proficiency in research methodologies, data analysis, and report generation to ensure we deliver exceptional value to our clients.

Key Responsibilities:

Desk Research & Industry Analysis

  • Conduct thorough research on the global OOH industry landscape, including trends, reports, and the latest updates from global OOH companies.
  • Gather and analyze relevant data on media industry performance globally to support decision-making.
  • Perform competitive analysis to identify pricing trends in the Indonesian OOH market, including utilizing innovative methods to gather market data.

Traffic Analysis

  • Analyze traffic and impression data using AI-powered CCTV systems.
  • Utilize advanced Excel skills to organize and interpret large datasets.
  • Create comprehensive reports on campaign performance based on traffic data for client presentations.

Post-Campaign Study

  • Design and customize questionnaires in line with client briefs to meet campaign objectives.
  • Collaborate with external market research firms to execute surveys.
  • Analyze survey results and develop engaging presentations and decks that summarize key insights for clients.

Requirements

Requirements

  • A graduate from Business, Marketing, or related fields such as Psychology, Sociology, or Communication.
  • Strong analytical skills and experience with desk research and data analysis.
  • Proficient in Microsoft Excel, including advanced functions.
  • Experience with research methods, data interpretation, and generating reports.
  • Excellent communication skills, both written and verbal, with experience in presenting data-driven insights.
  • A strong desire to learn and explore new areas of knowledge and innovation.
  • Prior experience in the media or advertising industry is a plus.
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About City Vision Indonesia
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City Vision is a collective of passionate people that has been innovating since 2008 to become Indonesia’s best Out- of-Home media provider. We strive to create lasting & inspiring impressions for urbanites by smartening and beautifying the public spaces of our cities through our memorable and impactful communications solutions.

Industry
Advertising And Marketing
Location
Jakarta Selatan, Indonesia
Company Size
>100 employees

Culture

Integrity
We uphold honesty and virtue in every single product/service we deliver
Fast-Paced
Swift in handling new challenges and producing new ideas to improve
Trustworthy
Consistently making an all-out effort to sustain people's trust of our products/services