Head of Public Relations and Professional Marketing
Tentang Anak
- Full-Time
- On-site • Jakarta Pusat
- Negotiable
No Sign Up Required!
Job Description
Position Overview
The Public Relations and Professional Marketing Manager will be responsible for managing Tentang Anak’s public relations strategy and developing professional marketing initiatives. This includes collaborating with healthcare professionals, particularly doctors, to promote and advise on Tentang Anak products and services through various marketing activities and educational initiatives.
Key Responsibilities
Public Relations Management:
- Develop and execute a comprehensive public relations strategy that enhances Tentang Anak’s reputation, visibility, and credibility in the market.
- Establish and maintain strong relationships with government, healthcare professional, health institution, media agency to ensure positive coverage and brand positioning.
- Coordinate events, press conferences, and interviews to promote company products, achievements, and initiatives.
Professional Marketing:
- Work closely with healthcare professionals (especially doctors) to promote Tentang Anak’s product offerings
- Organize and execute professional marketing activities such as workshops, seminars, and webinars for doctors, and healthcare professionals to promote product knowledge and brand awareness.
- Build long-term relationships with key healthcare professionals, including pediatricians, dermatologists, and nutritionists, to create advocates for our brand.
Marketing Campaigns:
- Support the launch of new products by developing targeted PR and professional marketing activities that engage healthcare professionals and the public.
- Analyze the effectiveness of PR and professional marketing efforts and adjust strategies to optimize impact.
Brand Advocacy & Reputation Management:
- Serve as a key spokesperson for the brand in media interactions, public appearances, and at industry events.
- Actively engage with the community, including parenting groups, healthcare professionals, and industry bodies, to advocate for Tentang Anak’s products and services.
Requirements
Experience:
- Minimum of 5 years of experience in public relations and professional marketing, preferably within the healthcare, consumer goods, or FMCG industry.
- Proven track record of successfully executing PR campaigns and professional marketing programs targeting healthcare professionals.
- Strong understanding of the healthcare ecosystem and the ability to communicate effectively with medical professionals.
Skills:
- Excellent communication, presentation, and interpersonal skills.
- Strong networking abilities and the capacity to build and maintain relationships with key media contacts and healthcare professionals.
- Strategic thinker with the ability to translate business objectives into actionable PR and marketing plans
Education:
- Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
- Medical or health-related background (e.g., degree in healthcare or life sciences) is a plus.
Personal Attributes:
- Passionate about the healthcare and parenting sectors.
- Proactive, results-driven, and adaptable in a fast-paced environment.
- Able to handle multiple projects simultaneously while maintaining attention to detail.
- Creative, innovative, and able to think outside the box when developing PR and marketing initiatives.
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
