Promotion Executive (B2B OTC)
PT.Enseval Putera Megatrading Tbk
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Job Description
- Plan, execute, and monitor promotional campaigns across digital pharmacy platforms, B2B marketplaces, and partner channels to drive OTC product sales.
- Develop annual and monthly promotional calendars aligned with commercial objectives, product priorities, and seasonal campaigns.
- Coordinate with Key Account, Sales, Trade Marketing, Brand Marketing, E-commerce, and external digital pharmacy partners to ensure timely campaign execution.
- Manage promotional mechanics including discounts, bundles, cashback, vouchers, visibility packages, banner placements, and sponsored campaigns.
- Analyze campaign performance using key metrics such as sales uplift, ROI, conversion rate, traffic, basket size, and customer engagement, then provide actionable recommendations.
- Monitor competitor promotional activities, pricing, assortment, and digital visibility to identify business opportunities.
- Ensure product listings, promotional content, and digital assets are accurate, compliant, and optimized across partner platforms.
- Prepare campaign performance reports and present business insights to internal stakeholders.
- Manage promotional budgets and ensure effective utilization of marketing investments.
- Collaborate with Regulatory Affairs and Medical teams to ensure all promotional materials comply with applicable pharmaceutical regulations and company policies.
- Support new product launches by developing digital promotional strategies for B2B pharmacy channels.
- Build and maintain strong relationships with digital pharmacy partners and marketplace account managers to maximize campaign effectiveness
Requirements
- Bachelor's Degree in Marketing, Business Administration, Pharmacy, Life Sciences, or related disciplines.
- Minimum 2–4 years of experience in Trade Marketing, Promotion, E-commerce, Digital Marketing, or Commercial Excellence within the pharmaceutical or FMCG industry.
- Prior experience managing promotional activities for OTC products through B2B digital pharmacy platforms is highly preferred.
- Strong understanding of OTC business, pharmacy distribution channels, digital commerce, and promotional mechanics.
- Experience working with digital pharmacy platforms, B2B marketplaces, or e-commerce ecosystems.
- Strong analytical skills with proficiency in Microsoft Excel; experience using Power BI, Tableau, or similar BI tools is an advantage.
- Ability to analyze sales data, campaign performance, and market trends to develop business recommendations.
- Excellent project management, stakeholder management, and cross-functional collaboration skills.
- Strong communication and presentation skills in both Bahasa Indonesia and English.
- Able to work in a fast-paced environment while managing multiple campaigns simultaneously
- Detail-oriented, proactive, results-driven, and capable of making data-driven decisions
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Enseval as Indonesia's largest Healthcare Product Distribution Company has been reached all areas in Indonesia through its 48 branches. Furthermore, Enseval also expanded its contribution of Indonesia’s better health service through selling raw materials for pharmaceuticals and cosmetics purpose, as well as medical and health diagnostic tools.
Enseval has the vision to be a leading and integrated distribution and logistics company through service excellence, competent people and advanced technology. This vision is followed by the company’s mission to contribute in improving the quality of health and delivering the best health care products for Indonesia.
Through the passion and commitment for providing better quality of health for Indonesia’s families, Enseval has been grown to have 46 branches all over big cities in Indonesia and five subsidiaries that run business in various areas:
PT Tri Sapta Jaya – operates in distribution sector for pharmaceutical and health care products. The company focus is more to expand its delivery line in lower market segments and more remote areas.
PT Millenia Dharma Insani – providing health services through building clinics namely Mitra Sana. The main idea of this company is to offer affordable and integrated health facilities, consisting clinics, pharmacies, and mini markets.
PT Enseval Medika Prima – focus more in marketing and trading sectors, particularly trading and marketing of health devices.
PT Global Cemindo Megatrading – is a company that concentrates in selling raw materials, as due to rapid growth in such business sectors.
PT Renalmed Tiara Utama – the company mission is to acquire the business from third parties to supply materials and hemodialysis machines for kidney failure patients to multiple hospitals and clinics.
With its contribution in enhancing quality of life in Indonesia for more than 42 years, Enseval touches so many people lives in so many different ways
