Product Marketing Specialist
Hebe Beauty Indonesia
- Full-Time
- On-site • Jakarta Utara
- Rp7.000.000 – 8.500.000
No Sign Up Required!
Job Description
1. Market & Competitor Analysis
- Monitor beauty market trends, competitor activities, viral products, and content movements across TikTok, e-commerce, and offline channels.
- Conduct competitor benchmarking including pricing, content angle, bundle strategy, and hero claims.
- Collect and summarize market insights into actionable recommendations.
2. Business & Product Support
- Identifying growth opportunities for categories and hero products.
- Support performance tracking and product-related analysis to help business decision-making.
- Help connect product positioning with channel performance and market demand.
3. Content & Channel Support
- Monitor trending content angles and consumer interests across social media platforms.
- Identify potential content hooks, viral angles, and product communication opportunities.
- Support KOL/content briefing preparation aligned with product strategy and channel trends.
- Help ensure product messaging is relevant to target consumers and platform behavior.
Requirements
- 1–3 years of experience in beauty, cosmetics, or digital marketing is preferred, especially in skincare products.
- Strong interest in beauty trends, TikTok content, and social commerce.
- Good analytical and structured thinking skills.
- Strong communication and coordination skills.
- Able to manage multiple tasks and work in a fast-paced environment.
- Familiar with TikTok, Instagram, Shopee, and e-commerce ecosystems.
Tips Menjaga Diri
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Hebe Beauty Style is a company engaged in beauty with the brands Y.O.U, Barenbliss, Dazzle Me, Lavojoy, and Glamfix. This company was first launched and debuted in the Indonesian market in mid-2018. Upholding the philosophy of beauty and then combining the sophistication of science and technology with the goodness of nature to produce products that are more than just temporary solutions, but guarantees with quality that can last longer.
