Product Marketing Manager
Pashouses
- Full-Time
- Hybrid • Jakarta Selatan
- Negotiable
No Sign Up Required!
Job Description
- Along with the VP product, develop and execute comprehensive online marketing campaigns across various online channels, including Google, Meta, and other programmatic advertising.
- Create engaging and persuasive content for online platforms to attract and retain customers.
- Monitor and analyze key performance metrics to assess campaign effectiveness, optimize marketing efforts, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams, including design, product, and CRM, to ensure a cohesive and seamless online user experience.
- Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing, and proactively propose innovative ideas to enhance our digital strategies.
Requirements
- Proven work experience as a Product Marketing Manager or in a similar digital marketing role.
- In-depth knowledge of online marketing strategies and tactics, including social media, SEO, SEM, email, and content marketing.
- Knowledge of the e-grocery industry or experience in a similar field is a plus.
- Proficient in using digital marketing tools and platforms, such as Google Ads & Google Analytics, Facebook Ads Manager, and Tiktok Ads Manager.
- Strong analytical skills with the ability to interpret data and generate actionable insights for campaign optimization.
- Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
- Creative mindset with a keen eye for design and an understanding of visual storytelling.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Qualifications
- Bachelor’s degree or equivalent experience in related area
- 4+ years’ of product marketing experience
- Strong verbal, written, and presentation skills
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In Pashouses, we have the vision to become the trusted home ownership hub. It comes from the belief that home ownership is vital for nation-building. When you own a house in a sustainable manner, you provide the right environment for your family to flourish. However, we know that the path towards home ownership is difficult yet it is achievable.
We are a group of passionate people to revolutionize the process by harnessing the power of data-driven technology to ensure everyone can be a homeowner.
Join us in our mission to make millions of Indonesians to be proud #homeowners.
