Job Description
Role Overview:
A Product Marketing professional will drive user connection through targeted messaging, go-to-market planning, and performance campaigns. The role focuses on articulating feature value, aligning cross-functional teams, and developing strategies to boost acquisition, retention, and monetization in support of growth KPIs.
Job Responsibilities:
- Plan and execute go-to-market strategies for product launches
- Develop positioning, value propositions, and CRM frameworks
- Collaborate with design and content teams to produce marketing assets
- Analyze campaign performance and feature adoption post-launch
- Work closely with PMs to align on feature goals and user insights
- Manage A/B tests to optimize user activation and engagement
Requirements
Job Qualification:
- 2-5 years experience in Product Marketing, Growth Marketing, or related role
- Strong communication skills with an understanding of user-centric messaging, user segmentation, and retargeting
- Familiarity with marketing tools and basic analytics
- Experience working cross-functionally with product, design, and operations
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
