Job Description
Product Ownership
- Own the feature roadmap for the iOS and Android apps and the B2B admin console.
- Collaborate with R&D on user stories and acceptance criteria.
- Manage App Store and Google Play Store listings, including App Store Optimisation (ASO).
- Conduct competitive analysis against Norton, Bitdefender, Lookout, and other mobile security players.
- Share mobile threat intelligence with the Orion Product Manager to enrich detection models.
B2C Growth (with MarComm)
- Co-develop consumer acquisition campaigns with the MarComm team.
- Define campaign briefs covering audience targeting, messaging, and conversion goals.
- Design and optimise the freemium-to-premium conversion strategy and paywall experience.
- Conduct App Store Optimisation including keyword strategy and creative A/B testing.
- Analyse funnel metrics: installs, D1/D7/D30 retention, and conversion rates.
B2B Commercial Program
- Define Aman for Business: packaging, pricing, and volume licensing models.
- Drive MDM integration requirements (Hexnode, Intune, etc.) and admin console features.
- Develop B2B sales enablement materials for the Solution Specialist and Account Management team.
- Design and manage the pilot-to-paid conversion programme.
- Support B2B pipeline development in collaboration with Account & Partner Management.
Partnerships & Revenue
- Develop and manage the Telco operator pre-bundle programme for subscriber plans.
- Negotiate and manage Device OEM pre-install and co-marketing agreements.
- Define pricing architecture across B2C tiers, B2B licences, and promotional models.
- Produce revenue reporting: B2C ARPU/LTV and B2B ARR by cohort.
- Support co-marketing activities with MarComm for B2B segments (webinars, whitepapers).
Requirements
- 5+ years of experience in product management, preferably in mobile applications, SaaS, or cybersecurity.
- Strong understanding of B2C mobile product metrics (installs, retention, ARPU, LTV) and growth levers.
- Experience with B2B SaaS commercial programmes, volume licensing, and enterprise sales enablement.
- Familiarity with Telco distribution models, OEM partnerships, and mobile enterprise management (MDM).
- Excellent ability to collaborate across marketing, sales, and engineering teams in a fast-paced environment.
- Experience with App Store/Google Play management and ASO best practices.
Tips Menjaga Diri
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ITSEC is one of the leading cybersecurity companies in the APAC region, listed on the Indonesian Stock Exchange (IDX), with over 300 employees across five countries. We deliver end-to-end cybersecurity services and solutions, including Consulting Services, Security Solutions Integration, and Managed Security Services. ITSEC provides continuous IT infrastructure protection against multiplying cybersecurity threats and ensures compliance with increasingly demanding data protection and critical infrastructure regulations. Our expertise has been built over a decade of delivering thousands of high-quality cybersecurity projects, providing cutting-edge solutions in collaboration with world-class technology partners across financial, telecommunications, energy, transportation, manufacturing, and other critical industry sectors. We also have extensive experience in helping our customers with fraud prevention, Operational Technology (OT), and Industrial IoT (IIoT) security.
