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Product Marketing Manager
PT Sisindokom Lintasbuana
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Job Description
This is a full-time hybrid role for a Product Marketing Manager. The Product Marketing Manager will develop and execute go-to-market strategies, conduct market research, collaborate with the sales team, and manage the product lifecycle. The Product Marketing Manager will work primarily from our office in the Jakarta Metropolitan Area, with roles and responsibilities as follows:
Marketing:
- Market Analysis: Conduct research to understand market trends, customer needs, and competitive landscape. Analyze data to identify opportunities and challenges.
- Strategy Development: Collaborate with cross-functional teams to develop marketing strategies aligned with the company's goals. This could include product positioning, target audience definition, and marketing channel selection.
- Campaign Management: Plan and execute marketing campaigns across various channels, such as digital, social media, and traditional advertising. Monitor and analyze campaign performance to optimize results.
- Managing Partnership (Agreement, Competency Requirements, and Letter of Support)
- Impactful presentation skills for internal reporting and conducting business reviews stakeholders - Processing Customer POs (PCC, FPPBJ, and RFI) - Internal and External Events (related to the support provided) - Support Sales and Fincon in monitoring the Project Budget.
Pricing:
- Competitive Pricing Analysis: Conduct a thorough analysis of competitors' pricing strategies to position the company's products effectively in the market.
- Profitability Analysis: Evaluate product costs, market demand, and pricing models to determine optimal pricing structures that maximize profitability.
- Pricing Strategy Development: Collaborate with product management and finance teams to develop pricing strategies that align with business objectives and market conditions.
- Price Optimization: Regularly review and adjust pricing based on market changes, customer feedback, and product performance. Implement dynamic pricing strategies when applicable.
- Value Communication: Communicate the value proposition of products/services to customers through pricing strategies. Demonstrate the benefits and differentiation that justify the pricing.
- Promotions and Discounts: Plan and implement promotional pricing strategies, discounts, and special offers to drive sales and customer acquisition.
Requirements
- Bachelor's or Master's degree in Marketing, Business Administration, or related field
- Minimum of 10 years of experience in product marketing and management
- Experience in the technology and telecommunications industry preferred
- Market Research and Go-to-Market Strategy skills
- Product Management and Product Marketing skills
- Sales and Business Development skills
- Excellent communication and collaboration skills
- Strong analytical and problem-solving skills
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PT Sisindokom Lintasbuana was established on April 17, 1990. On February 2005, we were acquired by PT Aneka Spring Telekomindo (ASTEL), and as a member of ASTEL Group who’s established as a leading provider of telecommunication and networking Solutions Company in Indonesia.
For almost 2 decades of experience, we have been providing Information Communication Technology (ICT) Solutions to the business community, and we commit to provide the most comprehensive and effective ICT solutions.
Solutions
• Database & Data Warehousing Solutions • Middleware Solutions > Service Oriented Architecture (SOA) > Business Process Monitoring (BPM) > Business Activity Monitoring (BAM) > Master Data Management (MDM) • Enterprise Architecture Solution • Enterprise Content Management Solution • Hardware Solutions > Server > Storage • Network Solutions > Switching and Routing > Wireless > Security > Voice and Unified Communication Services
Services
• IT and Network Consulting Services • IT and Network Advanced Services > Solution Development > Deployment Services > Optimization Services • IT and Network Maintenance Services > On Call Technical Services > Comprehensive Annual Services • IT and Network Managed Services
Our Partnership
• CISCO Systems • Oracle • IBM • WebMethods • SoftwareAG • Dell • HP