Job Description
1. Strategy & Ownership
. Own the full performance marketing strategy across TikTok, Meta, Google Ads, and
commerce-focused channels.
. Translate business objectives into scalable acquisition and revenue growth plans.
. Define KPIs, success benchmarks, and optimization frameworks across channels.
. Take full accountability for performance results (ROAS, CPA, revenue, efficiency).
2. Execution & Optimization
. Oversee and refine campaign structures, targeting, creatives, and budgets.
. Lead experiments: A/B testing, audience expansion, funnel optimization, and scaling.
. Optimize campaigns not just for traffic but also for commerce metrics (GMV, CVR, AOV).
. Identify performance gaps and proactively adjust based on data insights.
. Ensure budgets are allocated efficiently to maximize returns and growth.
3. Analysis & Reporting
· Monitor performance daily, weekly, and monthly with clear, actionable insights.
. Build and maintain structured reports that link campaign data to business results.
. Communicate performance stories clearly to stakeholders-beyond just numbers.
4. Leadership & Mentorship
. Serve as a subject-matter lead for performance marketing within the team.
. Mentor and guide junior performance marketers or collaborators (if applicable).
. Set best practices, frameworks, and standards for paid media execution.
Requirements
• Minimum 2–3 years in performance marketing, with leadership or mentoring experience
• Strong command of funnel metrics — CPL, ROAS, CTR, CVR, and beyond
• Proven ability to connect insights to strategy, not just report numbers
• Someone who can push back on ideas with data, including upward
• Agency background? That's a strong plus
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
