Job Description
- End-to-end management of performance marketing activity across different paid channels including, Google Ads, Facebook Ads, TikTok Ads, All Social Media Ads, ASA, etc.
- Supporting performance marketing activity across additional channels such as paid search and working closely with any partner agencies to implement, optimize and report on performance.
- Develop test and learn initiatives across different available sources for users acquisition.
- Work with the regional marketing team to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing team to optimize campaigns for all important KPIs.
- Ensure budget is spent across performance channels efficiently & effectively.
Requirements
- Bachelor's degree in Marketing, Communications, Analytics, Advertising or related field required.
- Minimum 3+ years of experience in performance-based marketing required (e-commerce companies are preferred).
- Detailed knowledge and understanding performance marketing strategies tactics and tools.
- Experienced in running and implementing digital marketing efforts in such channels (including but not limited to Google Ads, Meta Ads, et cetera).
- Excellent working knowledge of web analytics tools (e.g Google Analytics, SEMrush, Optimizely, email marketing analytics, et cetera).
- Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, email, SEM).
- Ability and desire to work at both the strategic and tactical levels.
- Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders.
- Strong communication and influencing skills in English and Bahasa.
- Strong understanding of the current e-commerce landscape and insight into upcoming trends and future direction.
Tools skills needed:
- Google Analytics
- Ads Dashboard (from the platform used, such as Meta Ads Dashboard, Google Ads Dashboard, TikTok Ads Dashboard, et cetera)
- Looker (nice to have)
- Tableau (nice to have)
- Microsoft Office skills
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
Astra Digital (PT Astra Digital Internasional), didirikan pada 19 April 2018 sebagai cabang digital & strategi Grup Astra. Astra Digital bertujuan untuk menjadi yang terdepan dalam inovasi digital dan memberikan proposisi nilai baru kepada pelanggan Astra. Dengan menjunjung 6 Pilar Digital yaitu Digital Ventures, Venture Building, Strategy & Consulting, Digital Marketing, Data Intelligence, dan Academy & Technology, kami bertujuan untuk mendukung upaya transformasi digital di Unit Bisnis Astra. Selain itu, kami juga menjalankan usaha digital dengan dukungan penuh dari bisnis Grup Astra.
