Performance Digital Marketing Intern
Kasual
- Internship
- On-site • Jakarta Selatan
- Rp1.500.000 – 2.000.000
No Sign Up Required!
Job Description
Key Responsibilities:
- Assist in the development and execution of multi-channel growth marketing strategies, with a focus on marketplace ads and Facebook ads.
- Support the marketing team in optimizing performance marketing campaigns across platforms such as Google Ads, Facebook, and Instagram.
- Manage and optimize individual online marketplace channels to improve visibility and sales performance.
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives across all channels.
- Stay updated on the latest trends in digital marketing and contribute to team discussions on applying these insights.
- Participate in A/B testing and other experimental approaches to refine marketing strategies.
- Optimize pay-per-click (PPC) campaigns across different channels to maximize ROI, including adjusting bid strategies, testing ad copy, and exploring new keywords.
- Conduct competitive analysis to understand market trends and adjust strategies accordingly.
- Collaborate with the product and design teams to ensure that marketing initiatives align with user experience enhancements.
Requirements
Requirements:
- Currently pursuing or recently graduated with a Bachelor’s degree in Marketing, Branding, Public Relations, or a related field.
- Basic understanding of digital marketing channels and tactics, including SEO, SEM, social media marketing, and PPC campaigns.
- Interest in e-commerce and retail performance marketing.
- Strong analytical skills and comfort with data analysis tools.
- Excellent communication and teamwork abilities.
- This internship offers valuable hands-on experience in performance marketing, providing the intern with insights into scaling and optimizing digital marketing strategies within an e-commerce environment.
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Kasual is the first instant commerce in Indonesia that combines men’s pants functionality with personal customization. Started in 2017, Kasual is the next-gen DNVB company disrupting the fashion and digital industry through beautiful product, innovative features, and a business model that allows the company to offer better alternatives to customers than traditional retails. Its personalization and technological approach is the first in Indonesia that promises to deliver Build Your Own Product (BYOP) in under 5 days.
