Performance Ads
ANTARESTAR
Fewer ApplicantsActively hiring 10h ago
- Full-Time
- On-site • Bekasi
- Undisclosed
Min. 1-3 Years Experience
Job Description
- Manage and optimize advertising campaigns across TikTok GMV Max, TikTok Ads Manager, and Meta Ads to achieve sales and ROAS targets.
- Analyze daily campaign performance data to determine optimization strategies and actionable plans.
- Monitor key performance metrics including ROAS, GMV, CTR, CPC, CPM, CPA, CVR, ad spend, and revenue across campaigns.
- Optimize daily bids and budgets based on campaign and product-category performance.
- Efficiently allocate budgets by shifting spend from underperforming campaigns to higher-performing campaigns based on real-time data.
- Scale high-performing campaigns while maintaining ROAS stability and advertising cost efficiency.
- Conduct consistent A/B testing across creatives, audiences, hooks, copy, placements, bidding strategies, and campaign structures.
- Develop and test audience segments based on TikTok, TTMS, customer behavior, and marketplace insights.
- Collaborate with the Marcom/Creative team to prepare advertising assets including videos, banners, hooks, copies, and creative variations.
- Provide data-driven creative briefs to ensure advertising materials align with campaign objectives and target audiences.
- Synchronize advertising schedules with marketplace campaigns, payday promotions, double-date campaigns, product launches, promotions, and brand events.
- Evaluate products and campaigns to determine which should be scaled, maintained, optimized, or discontinued.
- Prepare daily, weekly, and monthly performance reports with insights, identified issues, and recommended next actions.
- Identify new growth opportunities through audience testing, campaign structures, creative angles, and new advertising channels.
Requirements
- Minimum 1–2 years of experience in Performance Marketing, Digital Advertising, Media Buying, or similar roles, preferably within e-commerce.
- Hands-on experience with TikTok Ads Manager, TikTok GMV Max, and Meta Ads Manager.
- Strong understanding of the advertising funnel from Awareness and Consideration to Conversion and Retargeting.
- Strong knowledge of digital advertising metrics including ROAS, ROI, CTR, CPC, CPM, CPA, CVR, AOV, GMV, CAC, and frequency.
- Ability to interpret data and make fast, data-driven campaign optimization decisions.
- Strong understanding of budget allocation, bidding, campaign scaling, retargeting, audience segmentation, and creative testing strategies.
- Experience managing advertising for marketplace/e-commerce businesses, especially TikTok Shop and D2C brands, is highly preferred.
- Ability to identify winning products, winning creatives, and winning audiences from campaign data.
- Proficient in data analysis using Excel/Google Sheets and advertising dashboards.
- Possess a data-driven, analytical, commercially oriented, and growth-oriented mindset.
- Comfortable working in a fast-paced environment with dynamic sales and advertising performance targets.
- Proactive in running tests and optimizations without relying solely on instructions.
- Strong communication and collaboration skills with Creative, Marcom, Marketplace, Affiliate, and Commercial teams.
About ANTARESTAR
Learn MoreANTARESTAR is a leading local brand committed to supporting all outdoor activities and fulfilling the needs of adventurers and ‘backpackers.’ Our mission is to empower exploration and deepen the love for our homeland by providing high-quality products that make travel easier and more enjoyable.
At Antarestar, we prioritize the needs of backpackers by offering reliable, durable, and practical gear that stands up to the demands of every journey.
With Antarestar, exploring the beauty of this country becomes more convenient, inspiring you to venture further and connect with the wonders of the world around you.
Industry
Apparel & Fashion
Location
Bekasi, Indonesia
Company Size
50–100 employees
Culture
Fast-Paced
Swift in handling new challenges and producing new ideas to improve
Integrity
We uphold honesty and virtue in every single product/service we deliver
Collaborative
Here, we work together to make the dream work
